Top 12 Mopinion Alternatives & Competitors For Managing Customer Feedback

Mopinion is a real-time feedback software that collects and analyses website and customer feedback, allowing product teams to make informed decisions. Many companies use it for customer segmentation and feedback management.

It might not be the best choice for most companies. Along with an old interface, Mopinion is also a pricey tool, so many businesses shy away from it.

If you are looking for an affordable and user-friendly Mopinion alternative, look no further because we've compiled a list of tools that are comparable to, if not better than, Mopinion. We recommend these 12 excellent customer feedback tools and their pros and cons.

Top 12 Mopinion Alternatives & Competitors in 2024

1. Rapidr
2. Qualaroo
3. Qualtrics
4. UserVoice
5. Podium
6. UserTesting
7. Zonka Feedback
8. GetFeedback
9. Saber Feedback
10. Survicate
11. Informizely
12. Nicereply

But first, let's first take a look at Mopinion's features and capabilities so we have a common yardstick to compare.

What is Mopinion?

Mopinion empowers its users to create customizable online feedback forms, including various CX metrics such as NPS, CES, and CSAT, and trigger them based on rules such as mouse movement, exit intent, and much more.

It also includes visualization in customizable dashboards text analysis, and labels. Users can use proactive alerts and role-based views to act upon feedback.

What is Mopinion Used For?

Conducting multi-channel surveys and creating user feedback, NPS, and CSAT forms.

How much does Mopinion cost?

Starting at $229/month.

Features of Mopinion

• It allows you to create, design, and configure feedback forms and embed them directly into the site.
• It also offers reporting, analytics, and sentiment analysis to gauge customer sentiment.
• Mopinion also helps you collect and organize different types of customer feedback across multiple channels—logic to control who sees the forms.
• It also supports customer segmentation to target selected customer demographics.
• Being expensive, it is not suitable for startups and small businesses.

Top 12 Mopinion Alternatives & Competitors For Managing Customer Feedback in 2024

1. Rapidr

Rapidr is a customer feedback management software and feature tracking tool that helps manage the entire feedback lifecycle, from capturing feature requests to prioritizing features, informing product roadmap, and sharing product updates with changelog.

Rapidr allows you to capture and track all user feedback and organize and analyze them under one roof in a centralized location. Then, inform your roadmap with the most critical feedback and notify users of what's new with release notes.

Pricing: Starts at $49/month.

Use case: Best for feature request tracking, idea management, feature voting, roadmapping, and product changelog.

Pros of Rapidr

• Rapidr is an end-to-end user feedback management solution, so you don't have to glue multiple apps together. With it, you get a customer feedback management tool, feature request collection software, road mapping software, and release notes software.
• Rapidr is one of the most affordable and cost-effective solutions that offer excellent value for money stacked against the other enterprise options on this list. Rapidr's pricing is based on the value you derive from the software instead of per-seat pricing.
• Rapidr's hosted feedback portal is lightweight, easy to use, and customizable, fitting perfectly with your existing workflows and brand design.
• Rapidr is built to support varying workflows and to match different product development terminology across companies. It's built to be customizable from day one.
• Rapidr can be fully white-labeled on high-end plans. White-labeling removes the "Powered by Rapidr" link from your feedback portal and emails, which means no visible branding from Rapidr.

Cons of Rapidr

• Rapidr has a few integrations at the time of writing, and many are on the way. They track integrations on their public feedback board.
• Rapidr is relatively new in the market, but with features rivaling other options at a much lower price and in the hands of trusted people, it's an excellent option for anyone looking for a lean, simple, and clean customer feedback tool.

2. Qualaroo

Qualaroo is a survey feedback platform that helps to gain qualitative insights through website surveys. Its key features include sentiment analysis, cookie targeting, data streaming, custom properties, and responses.

Pricing: starts at $100 per month.

Use Case: Best for website and UX feedback and surveys.

Pros of Qualaroo

• The platform provides a proprietary insight capture tool that helps you ask the right questions at the right time,
• Qualaroo helps users engage with customers based on their actions on the website and segment customers based on geographies.
• It also allows personalization by adding skip logic and templates to create surveys and open-ended questions to gather free-form feedback.

Cons of Qualaroo

• This is your best bet if you are looking for an advanced survey tool. Still, a customer feedback management tool requires collecting, prioritizing, and managing feedback under one roof to close the feedback loop, and Qualroo doesn't have the necessary features to do that.
• The pre-built templates could use some improvements.
• It is expensive. Customers quote the price of the tool to be on the higher side.

3. Qualtrics

Qualtrics is an online survey and questionnaire tool that offers many question types and survey templates. Qualtrics helps understand customers at every meaningful moment and take actions that deliver breakthrough experiences with feedback surveys.

Qualtrics Pricing: Custom Pricing

Use case: Online surveys.

Pros of Qualtrics

• Creating a survey is quick and easy, and the interface is user-friendly and easy to navigate.
• It supports pre-built survey templates with several question types to design surveys.
• Supports predictive analysis, reporting, and crosstab functionality.
• It is helpful for a Customer satisfaction survey, Event feedback, Pricing research, and Brand awareness.

Cons of Qualtrics

• Adding customization or more complex logic could also be challenging if you don't know any scripting languages.
• Customers dislike that the software's price is increasing daily and is significantly overpriced.

4. UserVoice

UserVoice caters to enterprise companies that want to gather customer feedback, process support requests, and increase customer satisfaction. UserVoice allows companies to create feature request voting boards for customers to share their ideas, opinions, and votes.

Pricing: Contact for a custom quote and talk to sales. Pricing plans start at a whopping $799/ user /month with an annual agreement billed quarterly.

Use case: Best for product feedback management.

Pros of UserVoice

• UserVoice gathers data from its customer base, analyzes it, and then presents it to them to make informed decisions about what should be improved or changed.
• UserVoice creates a feedback loop by providing forum software enabled with roadmap functionality.
• UserVoice has streamlined communication with customer-facing and product teams and keeps all product feedback in one location to increase transparency.
• They allow product teams to see how many customers requested a particular feature and its importance to their business goals. They allow segmentation and create cohorts for different types of users.

Cons of UserVoice

• UserVoice has an outdated user interface. It’s hard to navigate and has a steep learning curve.
• Other than not being a cheap option, you would have to talk to a salesperson to get a good deal.
• Time-consuming and complicated onboarding requires much learning to understand the functionality, complete the setup, and collect user feedback.

5. Podium

Podium is a reputation management and messaging platform that allows you to collect reviews on sites, gather private feedback after an experience, and manage all your customer messages from one central dashboard with an inbox.

Pricing: Contact for a custom quote. Starts at $500 a month

Use Case: Best for reputation & customer experience management

Pros of Podium

• Podium helps you message your customers, get reviews and feedback, collect payments, and communicate easily with your team.
• The UI is easy to use and simple to learn. Anyone can grasp the software quickly and get up and running fast. Customers mentioned great ease of use.
• Podium allows you to keep in touch with your clients at all times. It is quoted to be easy to use and helpful in communicating with clients.

Cons of Podium

• Being a chat and messaging tool, it is more focused on enhancing customers' experience and clarifying their doubts whenever they are stuck somewhere, but not so great when collecting and managing their feature requests or any product-related insights.
• Closing the user feedback loop feels hard as there are no timely notifications for updates, and their notification system seems clunky.

6. UserTesting

UserTesting enables companies to see, hear, and talk to their customers as they engage with products, apps, and messaging. It helps make companies more informed decisions based on different types of customer feedback.

Pricing: Contact for a custom quote.

Use Case: Best for customer experience management

Pros of UserTesting:

• The product itself feels very intuitive and has a welcoming UI.
• It provides the ability to take targeted surveys to assist in market research and product development.
• They have excellent customer support service on deck to help with any issues.

Cons of UserTesting:

• As a customer states, "The dashboard playing back the data is a bit clunky, and the data requires a bit of tidying up once exported."

7. Zonka Feedback

Zonka Feedback is a multichannel survey & feedback software to transform the way you manage employee & customer experience. It allows for measuring the right CX metrics & conducts surveys across multiple channels.

Pricing: Starting at $29 per month

Use case: Best for bug tracking, website, and UX feedback.

Pros of Zonka Feedback

• The tool has robust features such as an easy-to-use WYSIWYG Survey Builder, templates, answer piping and survey logic.
• It provides excellent analytics and reports right out of the box.
• Supports a lot of templates that are very well prepared for NPS, CSAT, and feedback surveys.

Cons of Zonka Feedback

• It doesn't provide integrated translation and work in other languages ​​besides English.
• Setup is easy but a little tedious.

8. GetFeedback

GetFeedback lets you create beautiful, mobile-friendly surveys that improve response rates. It helps measure and improve key customer experience metrics, like Net Promoter Score (NPS) and Customer Satisfaction (CSAT).

Pricing: Starting at $29 per month

Use case: Best for bug tracking, website feedback tracking, and UX feedback.

Pros of GetFeedback

• It supports feedback management with customizable surveys and reporting altogether.
• Also provides mobile surveys, predictive analysis, and multi-channel communication.
• It includes an effective dashboard to display data analysis and 360-degree feedback collected.

Cons of GetFeedback

• It doesn't support different types of user permissions and multi-party collaborations on surveys.
• It's a bit higher priced than other options and unsuitable for small businesses and startups.

9. Saber Feedback

Saber Feedback is a visual feedback tool that allows users to “draw” on your website to point out specific problem areas, which you’ll then receive in the form of a screenshot you can use as a reference point for performing the fix.

Pricing: Starting at $29 per month

Use case: Best for bug tracking, website, and UX feedback.

Pros of Saber Feedback

• Visual feedback tools work directly on your website to simplify your feedback process. Hear directly from your users without the need for endless email chains.
• Saber also supports customizable feedback forms and custom feedback triggers.

Cons of Saber Feedback

• It's more of a bug tracking and website feedback management tool than a user feedback tool, as there are no advanced options to manage and prioritize feedback once captured.
• Difficult to customize and set up the tool.

10. Survicate

Survicate is a survey and NPS software that helps you capture more customer feedback and deliver a better experience. Send surveys by email, link, or chat. Run targeted surveys on websites to collect customer feedback.

Pricing: Starts at $129 per feature per month

Use Case: Best for customer experience and NPS surveys.

Pros of Survicate

• The UI and interface are easy to use and user-friendly, and the widget design is delightful. You can easily preview surveys before launching with various customization options for survey visualization.
• It is an on-site survey tool that supports many integrations, especially Intercom like Rapidr, and allows customers to create surveys easily - whether from scratch or a template.
• Survicate customers by providing quick and friendly customer support from their team and timely updates on their questions and feedback.

Cons of Survicate

• For an admin, when you have a lot of continuous responses, the responses are hard to navigate on-screen in Survicate.
• Being an online survey tool, it doesn't provide advanced functionality to analyze and manage customer feedback or provide a feedback forum or updates about new features to customers.
• Survicate does not offer a free trial to try it out before buying a subscription.

11. Informizely

Informizely helps gather actionable insights using targeted popups, websites, emails, and integrated surveys. It provides a competent and affordable solution for running online surveys in the context of a website. It also offers solutions to collect in-app feedback.

Pricing: Custom Pricing.

Use case:  Online and email surveys

Pros of Informizely

• Informizely's solution is straightforward to install and provides advanced trigger functionalities.
• It is very intuitive and easy to set up surveys.

Cons of Informizely

• The surveys don't work great on mobile.
• The UI design is a bit outdated.

12. Nicereply

Nicereply is a survey feedback tool that allows companies to gauge customer satisfaction at every stage in the customer journey. It offers surveys to track Customer Satisfaction metrics (CSAT), such as Net Promoter Score (NPS) surveys and Customer Effort Score (CES) surveys.

Pricing: Custom Pricing

Use Case: Best for customer experience and NPS surveys.

Pros of Nicereply

• Easy-to-use dashboard and setup
• Provides post-query-resolution and in-signature email surveys
• It helps track customer experience metrics like NPS, CSAT, CES, and customer health scores.

Cons of Nicereply

• It doesn’t show the responders count or support multiple campaign reports.
• For public-facing resources, it doesn't support private comments or easy data export like Rapidr.
• Doesn't support a notification service for every submitted rating, like integration with Slack or Twilio.

Verdict: Rapidr is the Best Mopinion Alternative

For growing product teams, you must decide on a tool to make your customer feedback management process a piece of the cake. Everything should go hand-in-hand, from collecting, analyzing, prioritizing, and releasing software.

Each solution presented here is unique and has a different feature set, which caters to varying use cases you can't go wrong with as an affordable alternative to Mopinion.

We recommend Rapidr as the best Mopinion alternative, which comes with a modern design and a tight nit feature set that stacks fairly well against Mopinion, offers a clean user experience, and has cost-effective pricing plans.