Product Glossary

Customer churn, also known as customer attrition, refers to the percentage of cu...

"Customer empathy is all about understanding your customers on a deeper lev...

Customer experience, also known as CX, results from every interaction a customer...

Customer feedback is the feedback provided by customers and users about their po...

Customer loyalty is a measure of the customer's willingness to repeat busin...

For SaaS businesses, customer retention is a measure of how many customers renew...

Enterprise Feedback Management (EFM) is a system or set of processes that organi...

Feature prioritization is the process of deciding which features to include in a...

A feature request is a suggestion or proposal made by users or stakeholders for ...

Idea management is a structured way of generating, discussing, organizing, impro...

In-app feedback refers to the collection of user comments, suggestions, complain...

A kanban board is a tool that was created by Toyota to help them track and organ...

Net Promoter Score (NPS) is a metric used to measure customer loyalty, satisfact...

Prioritization in product management evaluates the effect and significance of pr...

User feedback is qualitative information from users on their likes, dislikes, im...

A user insight can be more precisely defined as: "A non-obvious understandi...

Voice of the Customer (VoC) is the process of capturing customer's expectat...

A/B testing, also known as split testing or bucket testing, is a user experience...

In software development, agile practices involve discovering requirements and de...

Alpha Testing is a type of acceptance testing that identifies bugs before releas...

Backlog grooming, also known as backlog refinement, is where backlog items are d...

Beta Testing is performed by actual users or customers of the software in the li...

A buyer persona or a customer persona is a character created to represent a user...

In marketing strategy, cannibalization refers to a reduction in sales volume, sa...

Competitive advantage refers to the unique strengths, advantages, or resources t...

Customer acquisition is a process of attracting new customers to a product. The ...

A Customer Advisory Board (CAB) is a group of selected customers who are represe...

Customer centricity is a strategy and mindset that prioritizes the interests and...

Customer satisfaction (CSAT) is a measure of how products and services supplied ...

Customer segmentation, also known as market segmentation, refers to the process ...

Customer service is the provision of service to customers before, during, and af...

Dependency Mapping is a process of analyzing the relationships between different...

Divergent thinking is a cognitive process that involves generating multiple idea...

Dogfooding is the practice of using a company's own products or services. I...

In product development, an end-user is ultimately used or is intended to ultimat...

In product management lingo, feature factory typically describes a business focu...

Feature parity is a term used in software development that refers to the degree ...

The "Five Whys" (or 5 Whys) method is a problem-solving technique that...

ICE scoring is a popular technique for prioritizing features in product developm...

The user impact score is an auto-calculated score that helps product managers re...

The jobs-to-be-done model was developed by Tony Ulwick, founder of the innovatio...

The KANO model is a prioritization framework that helps organizations make decis...

KPI is an acronym for "key performance indicator". Key performance ind...

Lifetime value (LTV) of a customer is the total revenue generated from a custome...

A minimum viable product (MVP) is a product version with just enough features to...

A Monthly Recurring Revenue (MRR) is a metric that is used to measure the revenu...

MoSCoW also known as the MoSCoW method or MoSCoW analysis, is a popular prioriti...

OKR stands for Objectives and Key Results. This is a framework in which a compan...

Opportunity scoring is one of many strategies for prioritizing features on a pro...

A prioritization framework is a set of steps and guidelines that help you decide...

Product Adoption, also known as user adoption, is the process of an individual o...

Product Analytics involves collecting, analyzing, and interpreting data about ho...

The product backlog is a breakdown of work to be done and contains an ordered li...

A changelog is a log or record of all notable changes made to the software. Eith...

Product design is defined as the design required to create a new product sold by...

Product differentiation is a marketing and product development strategy wherein ...

Product discovery is a process of understanding the needs of the customer and th...

“Product is anything that can be offered to someone to satisfy a need or a want....

Product-led growth is a business strategy in which a company uses its product as...

A product life cycle is the amount of time a product goes from being introduced ...

Product management is an organizational function within a company dealing with n...

A product manager is a professional role responsible for the development of prod...

Product/market fit means being in a good market with a product that can satisfy ...

A Product Marketing Manager (PMM) plays a crucial role in bridging the gap betwe...

A product mix, also known as a product assortment or product portfolio, refers t...

Product Operations (Product Ops) is a function within an organization that focus...

The product owner, representing the product's stakeholders and the voice of...

A Product Requirements Document (PRD) is a document that outlines the features, ...

Product strategy is a process that helps to achieve a company's goals by fo...

The Product Tree is a visual representation of the different aspects of a produc...

A product vision statement is a short, succinct, and compelling description of w...

Project management is the activity of planning, organizing, and managing a proje...

Release notes detail the corrections, changes, or enhancements, functional or no...

The RICE model is a useful tool for prioritizing content. It helps to identify t...

A Scrum Master is one of the three core roles defined in the Scrum framework, wh...

Scrum is a framework utilizing an agile mindset for developing, delivering, and ...

SMART Goal Setting is a technique that helps to set goals and objectives in an e...

The sprint backlog is the subset of items from the product backlog intended for ...

At the beginning of a sprint, the scrum team holds a sprint planning event to:

Th...

Sprint review is conducted at the end of every sprint. Product Owners should see...

A sprint, also known as iteration or timebox, is the basic unit of development i...

Stakeholders are the people who have a vested interest in the success of a busin...

Story mapping is a technique that helps you to identify the features of your pro...

A unique selling point or point or proposition (USP) refers to the unique benefi...

The user experience(UX or UE) is how users interact with and experience a produc...

A user interfaceor ui is the point of human-computer interaction (or, in the cas...

User onboarding is the process of improving a person's success with a produ...

A user persona, customer persona, buyer persona is a character created to repres...

User research focuses on understanding user behaviors, needs, and motivations th...

In software development and product management, a user story is an informal, nat...

A value hypothesis is a statement that outlines the value that a product or serv...

A value proposition is a promise of Value to be delivered, communicated, and ack...

Value versus effort is a prioritizing model where you can ask your team to assig...

Waterfall defines a sequential model for planning, building, and delivering new ...

A weighted scoring method is a method for assigning scores to different factors ...

A Gantt chart is a visual representation of a project schedule, showing the star...

A Kanban roadmap is a visual representation of a product or project's strat...

“A product roadmap is about communicating the why. It’s about the ultimate desti...