Product Management

What is Product Management?

Product management is an organizational function within a company dealing with new product development, business justification, planning, verification, forecasting, pricing, product launch, and marketing of a product at all stages of the product lifecycle. Similarly, product lifecycle management (PLM) integrates people, data, processes, and business systems. It provides product information for companies and their extended supply chain enterprise.

Product management is typically divided into strategic product management, technical product management, and Go-To-Market (product marketing).

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