Value Hypothesis

What is Value Hypothesis?

A value hypothesis is a statement that outlines the value that a product or service will provide to its customers or users. It is a hypothesis because it is an assumption that needs to be validated through research and testing.

A value hypothesis is an important tool for product development because it helps to clarify the value that the product or service will provide to its target customers. By clearly articulating the value proposition, benefits, and differentiation, the product team can create a roadmap for development that focuses on creating a product that will meet the needs of its customers and provide value in the marketplace.

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