What is Prioritization in Product Management?

Prioritization in product management evaluates the effect and significance of product ideas and feature requests to address the customer's pain points and deliver value instantaneously.

What are the Prioritization Techniques in Product Management?

  1. The MoSCoW Method Known as the MoSCoW Prioritization Technique or MoSCoW Analysis, used in Agile PM to understand what's important and what's not. It's a handy tool for communicating to stakeholders what you're working on and why. It consists of four prioritization categories: Must have, Should have, Could have, and Won't have.

  2. RICE Scoring Another critical prioritization methodology is the RICE scoring system, which has four categories to help assess priority; Reach, Impact, Confidence, and Effort.

  3. Kano Model The Kano model include features that come under these three brackets:

  • Delighters: The features are 'above and beyond' users' expectations. These are the things that will differentiate you from others.
  • Performance features: Customers respond well to high investments in performance features.
  • Basic features: The minimum expected by customers to solve their problems. Without these, the product is useless.

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