Product-Led Growth

What is Product-Led Growth?

Product-led growth is a business strategy in which a company uses its product as the fundamental way to acquire customers. With this model, a business offers users free access to its product with the expectation that the product itself will persuade them to become paying customers. Some companies offer all the features in the product for a limited time. Others give users access to restricted product functionality indefinitely but charge users to upgrade to a more feature-rich version.

What it means to be Product Led?

Being product-led means establishing your product at the center of your business. Product managers today obsess over delivering high-value experiences at every stage of the product journey instead of focusing on the number of features shipped.

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