How to Collect In-App Feedback (Best Practices, Ways & Tools)

How to Collect In-App Feedback (Best Practices, Ways & Tools)

Collecting feedback is vital to know what customers think and feel about the product. Customer feedback provides insights into trends and pain points that can be used for marketing purposes. It also helps improve the customer experience by enhancing customers' desired features.

User feedback can be collected through various channels like email, surveys, website feedback tools, in-app feedback, etc. But in-app feedback is considered the best because it provides real-time insight into what the customer is thinking or doing at any point in time.

What is in-app feedback?

In-app feedback is a system that allows users to provide feedback on their experience with the app while using it. It can be done by writing a review, rating the app, suggesting a new feature, or giving a thumbs up or down.

This helps developers and product managers see what popular features are not. It provides valuable information about their app's use and features needing improvement.

In-app feedback can be seen as the next step in customer service. It allows customers to communicate with companies through a more convenient medium than email or phone calls.

In-app feedback is basically of two types:

  • General or relationship-related in-app feedback
  • Contextual or transaction-related in-app feedback

In-app feedback can be delivered in different ways. A company can build its in-app feedback system or use in-app tools like Rapidr, Apptentive, or Instabug.

In-app Feedback

Why should you collect mobile in-app feedback?

Collecting app feedback from customers is vital for any business. It allows you to improve the product, prioritize features, and make it more user-friendly. The more feedback you get, the better your app will be for users.

There are many benefits to collecting mobile in-app feedback, such as:

  • Realtime Feedback: The user can provide feedback regarding their experience within the app. Feedback is more likely, to be honest and accurate when available 24/7 inside the app. They could share ideas and pain points on the spot in real-time, keeping the context in check rather than leaving the app to do so.
  • Identify Feature Requests & Bugs: It lets you get feedback and feature requests from your customers in real-time and fix bugs before they cause problems. It is easier for the developer to identify and rectify any issues.
  • Understand Users: It's an excellent way for brands to get customer insights about their products or services. Collecting in-app feedback can help you understand what users like and dislike about your app and what future features they want.
  • Improve User Experience: It is also an opportunity to improve user experience. This way, you can increase engagement and customer retention rates, leading to more revenue in the long term. It also helps you understand how much time people spend on your app, enabling you to understand their engagement with it.
Rating and Reviews

How do we collect in-app mobile feedback?

In-app feedback in a system that prompts the user to rate their experience after they have used the app. It can be used as a marketing technique to improve customer satisfaction and retention.

In a world where customer service is the new marketing, companies must keep up with customer needs and expectations. In-app feedback can help companies improve their product by collecting customer feedback and making changes based on their opinions.

Feedback Via Intercom

There are many ways to collect in-app feedback in mobile apps. Some of them include:

  • Customer Feedback Widgets
  • In-app Surveys
  • Feedback Buttons
  • In-app NPS Survey
  • Ratings and reviews
  • In-app Feedback Popups

Customer Feedback Widgets

A customer feedback widget is a tool that helps you track and collect customer feedback in real-time. It can be placed anywhere within the app and customized to suit your needs. They provide a simple and convenient way for your customers to give feedback on their experience with your app.

Many companies use in-app feedback widgets on their websites or mobile apps to get customer feedback and improve their products. These widgets allow customers to provide text, images, and video feedback and support open-ended feedback.

Using these feedback widgets has many benefits as they allow companies to gain insight into customer needs and how they interact with the product. In addition, it also allows them to get valuable feedback that can be used for future product updates.

One of the most popular customer feedback widgets is the Rapidr widget. It provides an easy-to-use interface for both the customer and the company and is free for all its users.

Customer Feedback Widgets

In-app Surveys

In-app surveys can be used to measure customer satisfaction and get feedback on specific features of the app. They can also be used for marketing purposes and recording customer experience metrics, such as asking customers to rate their experience with the product or service and if they would recommend it to friends.

Customer surveys can be used for various purposes, such as understanding customer experience and needs or gathering feedback on new features. In-app surveys such as NPS, CSAT, and CES surveys are a great way to collect customer feedback easily and quickly.

Email surveys have very low response rates; thus, using surveys in-app in context makes submitting feedback convenient for users. Keeping your in-app surveys short and easily accessible would increase response rates and help you screen users for customer interviews.

Mailtac Survey

Feedback Buttons

Feedback buttons in apps are becoming increasingly common. They gather users' feedback about the app and its services.

The feedback button is a simple but effective way of getting user input on a product, app, or website. Feedback buttons can be used to find out what people like and dislike about the product, what they want to see in future versions, and how they use it.

Feedback buttons in-app are an integral part of any mobile app. They allow the users to share their feedback about the app with the developers and help them improve it. Feedback buttons can be used in various ways, such as:

  • To provide a rating system for apps
  • To rate a specific feature of an application
  • To provide a way to report bugs or errors
  • To request new features for an application
  • To provide support for certain features
  • As a customer service tool

Some mobile apps also use shake-to-send feedback, such as Google Maps, to allow users to send feedback while in the app to maintain the context.

Feedback Buttons

In-app NPS Survey

Net Promoter Score helps understand user satisfaction and sentiment right when they are in-app. A study found that companies with an in-app NPS survey experience a 5% increase in customer retention, translating into an annual savings of $1,000 per customer.

In-app NPS surveys are a great way to keep your customers engaged and happy. They provide you with customer feedback and insights on improving your app. NPS surveys are used to measure customer satisfaction and loyalty. The survey is usually done during or after the customer has used the product or service.

In-app NPS surveys provide a new way for businesses to get customer feedback. It gives them real-time data that can be analyzed to improve their products and services.

In-app NPS Surveys are a great way to measure customer satisfaction and improve the overall experience. This survey is a great way to get feedback on what people like or dislike about your app and how you can improve it.

Slack NPS Survey

Ratings and Reviews

One of the critical types of in-app feedback is rating and reviews. These are the feedback from users who have downloaded and used the app. They are crucial for understanding how users perceive the app, how it works, what they like about it, and what they don't like.

Ratings and reviews are prompted to trigger, asking customers to give a rating as they use the mobile app. A good rating indicates that people enjoy using an app and find it helpful. A lousy rating indicates people don't enjoy or find using an app helpful.

Remembering ratings can be very subjective; one person might love an app while another hates it for the same reason. Reviews and ratings help inform product decisions and support growth and product development.

Some of the best practices to get ratings and reviews include:

  • Ask your existing customers to rate and review the app in question
  • Ask new customers after they've used it
  • Send out an email asking people who have downloaded the app to leave a review if they like it
  • Post on social media asking people who use the app to leave a review
Customer Reviews

In-app Feedback Popups

Feedback popups are a great way to collect feedback from customers. They can be used on e-commerce websites, in-app messages, and other places where customers interact with your company.

Feedback popups are an effortless way for businesses to get customer feedback. They can be used for many different purposes, such as asking customers about their experience with a product or service, doing user research, or collecting feedback on their website or app, such as asking for reviews or feedback on the product.

The idea behind feedback popups is that they will help you build a better product or service by collecting data from your customers. This data can make improvements and updates to the product or service more beneficial for your customers.

Some people have expressed concern that these popups might become annoying and intrusive if handled incorrectly. However, implementing them correctly can help increase customer satisfaction and engagement with your brand.

Feedback Popups

What are the best tools to collect in-app user feedback?

The most common way of collecting feedback is through emails or phone calls, which can be time-consuming and expensive. That's why many companies use in-app feedback tools to collect data on their mobile apps without contacting every user.

Best 11 Mobile In-App Feedback Tools in 2024

1. Rapidr

Rapidr is a customer feedback management software, mobile app feedback, and feature tracking tool that helps manage the entire feedback lifecycle, from capturing feature requests to prioritizing features, informing product roadmap, and sharing product updates with changelog.

Rapidr allows you to capture and track all user feedback and organize and analyze them under one roof in a centralized location. Then, inform your roadmap with the most critical feedback, and notify users of what's new with release notes.

Pricing: Starts at $49/month.

Use case: Best for in-app feedback, feedback widget, feature request tracking, idea management, feature voting, roadmapping, and product changelog.

2. Apptentive


Apptentive allows companies to measure shifts in customer emotion and gather actionable feedback across their mobile customer journey. Apptentive supports in-app surveys to collect different types of customer feedback, send in-app rating prompts, and add in-app notes to broadcast updates and information to app users. It helps collect targeted user feedback to improve the app's quality.

3. Qualaroo


Qualaroo is a Voc survey feedback platform that helps gain qualitative insights through easily accessible website surveys in mobile apps. Its key features include sentiment analysis, cookie targeting, data streaming, custom properties, and responses. It also provides a library of questions to form the basis for your survey questions for in-app feedback.

4. Mopinion


Mopinion empowers its users to create customizable online in-app feedback forms, including various CX metrics such as NPS, CES, and CSAT, and trigger them based on rules such as mouse movement, exit intent, and much more.

It helps collect in-app feedback using its flexible and easy-to-install SDKs for iOS and Android. It also includes visualization in customizable dashboards and text analysis and labels. Users can use proactive alerts and role-based views to act on feedback.

5. InstaBug


Instabug is an in-app mobile feedback tool that works as a bug detection tool. It helps users and beta testers report bugs in your app. Instabug also provides mobile SDK to analyze and fix app performance and in-app feedback, including bugs and/or stability issues.

6. SurveyMonkey


SurveyMonkey is an all-in-one survey tool that helps run customer satisfaction surveys(CSAT) and NPS to get in-app product feedback. It also supports employee engagement surveys to understand employee satisfaction within the company.

It allows companies to send surveys and check on results from a dashboard with specific filtered points showing only desired parts of your survey. It helps identify customer loyalty patterns and capture live in-app feedback.

7. HelpShift


Helpshift provides live chat tools and AI-based conversational chatbots for mobile app feedback. It helps users to submit in-app feedback without leaving the app and offers a live chat widget to gather in-app feedback and provide support inside your app.

8. UserVoice


UserVoice helps gather customer feedback, process support requests, and increase customer satisfaction. UserVoice allows companies to create feature request voting boards for customers to share their ideas, opinions, and votes. Users can share this feedback from within the mobile app with its in-app feedback widget and the API that helps capture feedback without interrupting users.

9. HelpStack


HelpStack has an open-source code that you can integrate with your mobile apps. It is a customer support tool that lets users submit in-app feedback and query-raise tickets to report issues and provide feedback.

10. Delighted


Delighted supports short-form or long-form surveys to target specific users and collect feedback inside mobile apps. It also provides an in-built reporting dashboard and real-time NPS surveys to track net promoter-app scores.

11. ProProfs Survey Maker

ProProfs Survey Maker

ProProfs Survey Maker helps collect feedback with in-app surveys and one-click polls to keep the users engaged. It also helps collect reviews and ratings for the app and embed surveys on your website and mobile app.

Best practices for gathering in-app user feedback

In-app feedback is valuable for understanding how people are using your app. It can help you identify pain points, understand what features or content they’re looking for, and even discover what’s confusing them.

Collecting in-app user feedback is crucial to understanding your users' needs, improving user experience, and ultimately driving the success of your app. Here are some best practices to consider:

  1. Make it Easy to Give Feedback: The feedback process should be as straightforward and intuitive as possible. You don't want users to abandon feedback because it's too complicated or time-consuming. Implement a simple feedback widget, form, or button that users can easily access.
  2. Prompt at the Right Time: The timing of your feedback prompt is essential. It's best not to interrupt users while they're in the middle of a task. Instead, consider asking for feedback after a task is completed or when the user has reached a milestone in the app.
  3. Keep it Short and Focused: Users are more likely to provide feedback if it takes less time. Avoid long surveys, using targeted, specific questions rather than broad ones.
  4. Use In-App Surveys: In-app surveys can be a great way to get specific feedback. They can pop up after a user completes a particular action and should only include a few simple feedback questions.
  5. Offer Multiple Feedback Channels: Users should be able to provide feedback in the way that suits them best. This might include in-app feedback forms, email, social media, Slack channels, chatbots, or Intercom customer support lines.
  6. Ask Open-Ended Questions: While specific, targeted questions are useful, also include some open-ended questions that allow users to express their thoughts in their own words.
  7. Respond to Feedback: If users take the time to provide feedback, they usually appreciate a response. Even if you can't act on every piece of feedback, acknowledging and thanking users for their input can make them feel valued and heard.
  8. Analyze and Act on the Feedback: Gathering feedback is only helpful if you analyze it and use it to improve your app. Ensure you have a feedback management system to review and act on the feedback you receive regularly.

The importance of feedback cannot be overstated. It is the lifeblood of any product and the best way to improve it. Remember, not all feedback will be positive. Negative feedback can be particularly useful for highlighting areas that need improvement. It's essential to handle all feedback professionally and constructively.

Improve User Engagement with In-App Feedback Tools

In-app feedback tools are one of the best ways to improve customer engagement in your app. Feedback tools can be used to collect feedback, generate ideas for new features, vote on existing features, and provide an opportunity to create a dialogue with your customers.

The benefits of leveraging in-app feedback tools are many. They can help you understand the pain points of your app users and provide a better experience for them.

The most popular in-app feedback tool Rapidr helps you collect in-app feedback via the feedback widget and analyze user feedback to create a valuable mobile app experience for your customers. Rapidr helps to

  • Combine in-app feedback with other sources of feedback
  • Encourage users to provide continuous feedback
  • Help reach out to the right users at the right time
  • Analyze feedback to inform the roadmap
  • Make the in-app feedback widget discoverable
  • Allow follow-ups with discussions and comments
  • Create a product roadmap and publish a changelog

Listen to your users and close the customer feedback loop by creating your free account on Rapidr. Sign up now.

How to Collect In-App Feedback (Best Practices, Ways & Tools)
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