Cannibalization

What is Cannibalization?

In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product due to the introduction of a new product by the same producer.

Market cannibalization is a loss in sales caused by a company's introduction of a new product displaces one of its own older products. The cannibalization of existing products leads to no increase in the company's market share despite sales growth for the new product.

Get started with Rapidr today

See what building a remarkable product is like with Rapidr managing your feedback. Start your 14-day free trial now.

Get Started