Value Proposition

What is Value Proposition?

A value proposition is a promise of Value to be delivered, communicated, and acknowledged. It is also a belief from the customer about how Value will be delivered, experienced, and acquired. A value proposition can apply to an entire organization, or parts thereof, or customer accounts, or products or services.

Developing a value proposition is based on reviewing and analyzing the benefits, costs, and Value that a product can deliver to its customers and prospective customers.

Value = Benefits − Cost (cost includes economic risk).

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