User Research

What is User Research?

User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.It's motive is to improve the usability of products and research to guide the design, development, and refinement of a product. User researchers often work alongside designers, engineers, and programmers in all stages of product creation and idealization.

User research is an iterative, cyclical process in which observation identifies a problem space for which solutions are proposed. From these proposals, design solutions are prototyped and then tested with the target user group. This process is repeated as many times as necessary.

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Rapidr helps SaaS companies understand what customers need through feedback, prioritize what to build next, inform the roadmap, and notify customers on product releases

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