Product Mix

What is a Product Mix?

A product mix, also known as a product assortment or product portfolio, refers to the complete set of products or services that a company offers for sale to its customers. A product mix can include a wide range of products or services that vary in terms of their features, price points, and target customers.

A product mix is important for companies because it allows them to meet the diverse needs and preferences of their customers. By offering a variety of products or services, companies can cater to different market segments, and capture a larger share of the market.

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