Story Mapping

What is Story Mapping?

Story mapping is a technique that helps you to identify the features of your product, which will have an impact on your users and prioritize them accordingly. It is a great way for the product team to identify which features are most important to customers and what should be in the next release. With this feature, you can see how much customer engagement each feature generates and what percentage of your customers use that specific feature.

The map shows all of your features on one screen, where you can drag them up or down to change their priority. You can also see how many customers use each feature by hovering over it with your mouse - this will show you a pie chart with the different percentages of users who have used that specific feature.

The best thing about the story mapping process is that it focuses on improving user experience rather than considering internal opinions. Additionally, the process of story mapping often involves the entire development team, so it also promotes teamwork.

What are the steps of Story Mapping for prioritization?

Storymapping is a technique that lets you identify the features of your product or service in a visual way. It also provides a clear overview of how individual features are interconnected with one another and what their relative importance is.

A story map can be used to evaluate different ways to solve a problem, prioritize features for development, or brainstorm new product ideas. Story mapping enables product managers to shift their prioritization focus from their company to their customers.

  • To start, you need to map out the typical stages of a user’s product journey e.g. content search, signup, product search, trial, and customer churn.

  • Then, write all the steps a user takes in each of these stages.

-Lastly, with the journey mapped out, you can go ahead and label a y-axis with “priority” and rearrange each step in order of perceived priority.

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