Product Design

What is Product Design?

Product design is defined as the design required to create a new product sold by a company to its customers. A very broad coefficient and effective generation and development of ideas through a process that leads to new products. Thus, it is a significant aspect of new product development.

What is the Product Design Process?

Product design process: the set of strategic and tactical activities, from idea generation to commercialization, used to create a product design. In a systematic approach, product designers conceptualize and evaluate ideas, turning them into tangible inventions and products.

The product design process, as expressed by Koberg and Bagnell, typically involves three main aspects:

  • Analysis
  • Concept
  • Synthesis

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