What is the Product Tree?
The Product Tree is a visual representation of the different aspects of a product. It can be used to map out the features and benefits of a product.
The Product Tree can also be used to help with marketing campaigns by providing an overview of the different aspects of the campaign, what it is about and what it offers. It can be used to showcase the features and benefits of your products. It can also be used in sales presentations to provide customers with the information they need before making a purchase decision.
The tree starts at the top with the main product, and branches out into sub-products.
What is pruning the product tree?
Pruning the Product Tree is a technique for identifying the features of a product that are most valuable to customers and eliminating products that are not profitable.
This is done by calculating the profitability of each product and then ranking them in order from most to least profitable. The goal is to cut off those products that are not profitable, so the company can focus on their more successful items.
The company should also consider how this will affect the customer base and whether or not it will have an impact on their sales. If customers are loyal to certain brands, cutting off some of these products might make them leave for good
Companies need to make sure that they are not wasting time on skillsets that they don't have and instead focus on what they are best at - creativity and emotions.