What is Customer Acquisition?
Customer acquisition is a process of attracting new customers to a product. The goal is to increase the number of customers for the product. The process includes finding potential customers, convincing them to buy the product and keeping them as loyal customers.
Customer acquisition can be done through various channels like social media, email marketing, search engines, etc. It also includes using paid advertising like Google Adwords or Facebook Ads. The goal of customer acquisition is to increase the number of customers that a company has.