Best Website Feedback Widgets For Your Website (Tools & Examples)

Companies that have seen positive revenue growth collect more customer experience (CX) data than nongrowth companies, according to Gartner, Inc. Feedback widgets help companies know how satisfied their customers are, improving customer experience and resulting in positive revenue.

Feedback widgets are a great way to get real-time feedback from your users. They can ask questions, solicit feedback, or even gather data.  We’ll walk you through what it is, why you should have one, how to use them as an asset to drive overall growth, and top website feedback widgets tools to help you do that.

What is a website feedback widget?

Widgets are small apps or snippets of code that can be embedded on a website to perform a specific task.

A website feedback widget is a tool or plugin installed to facilitate visitor feedback collection. This widget usually appears as a small icon or tab that visitors can click to open a feedback form or other interactive elements to share their opinions, report issues, or ask questions.

Website feedback widgets are used for collecting feedback from users on a website. Visitors and customers can provide feedback about your site, user experience, and product.  It is a great way to get valuable, real-time feedback from customers and users. With this data, you can make adjustments to improve the user experience.

A customer feedback widget can be linked to anything from feedback forms, customer feedback portals, on-site polls, NPS or CSAT surveys, and star ratings to visual feedback, bug reports, and user feedback analysis platforms.

Why should you use feedback widgets?

Website feedback widgets are used to get feedback from your audience to understand their actions, improve customer experience, increase user engagement and retention, and, in turn, bring in positive reviews. Feedback widgets can be placed anywhere on the page, at the bottom, or beginning of a form.

Positive customer reviews are one of the most critical factors for your success, and the surest way to get them is by providing an outstanding customer experience. - Inc

Benefits of using website feedback widgets:

• Capture testimonials and in-app feedback for your product.
• Measure customer experience with feedback surveys and polls
• User rating and reviews of your products and customer service.
• Evaluate customer satisfaction and loyalty with NPS and CSAT surveys
• Organize and prioritize your customer support responses
• Build marketing campaigns with the voice of the customer(VOC) data
• Collect sentiment ratings and improve customer retention
• Identify bugs or issues with the website from the user's perspective.
• Allows users to suggest new features or improvements to existing features.

Qualities of a good website feedback widget

Positive customer reviews are one of the most important factors for your success, and the surest way to get them is by providing an outstanding customer experience.

1. Feedback widgets should be interactive, engaging, and easy to use: A good feedback widget should be interactive and engaging. It should be able to create a dialogue with the users to get more information about their experience on the site. It should also have an easy-to-use interface that allows every user to provide feedback regardless of their technical skills.

2. Feedback widgets shouldn't annoy your users: Feedback widgets are a great way to get feedback. But, when placed in an annoying or intrusive manner, they can actually have the opposite effect.

Feedback widgets can be annoying when they pop up on every site or app page. They can also be annoying when they don’t have a clear purpose or function. It is important to remember where you place them and how often you use them, so you do not annoy your users with feedback widgets.

• Choose a non-intrusive location where it won’t disrupt your users’ flow.
• Allow users to opt out of the feedback widget.
• Collect feedback as a feature request, a review, or a testimonial, and let them get back to their workflow

3. Feedback widgets should allow the submission of different types of feedback: Feedback widgets enable you to ask for all types of feedback, including feature requests, bug reports, ratings, customer service, and general thoughts on the website.

You can use a widget provided by feedback tools like Rapidr or Hotjar to handle all types of feedback in one place while still providing a way for visitors to contact you directly if they need more help with their issue or have something else to share.

Different kinds of feedback widgets

Feedback widgets are a vital part of any website or app. They help the company know what customers think of their product and what they need to improve.

There are six types of feedback widgets to collect different kinds of feedback:

• Feedback Boxes: Capture feature requests, in-app product feedback, and general feedback.
• Survey Widgets: Collect NPS and CSAT survey scores and run customer retention and customer experience surveys.
• Feedback Buttons: Track bugs, conduct polls, and collect visual feedback.
• Feedback Plugin: A feedback plugin can be used on a website to collect user feedback. This plugin can be set up to gather feedback on a specific page and send this data back to the company so they can analyze it.
• Rating-Widget: A rating widget allows the collection of online ratings and reviews. A rating widget allows customers to rate their experience on a scale of 1-5 stars.
• Chat Widget: The chat widget allows conversations with your customers through text messages or live chats and supports customer service responses.

Best 8 Website Feedback Widgets Tools For Your Website In 2024

Here are the top feedback tools that provide website feedback widgets and examples to help you choose.

1. Rapidr

Rapidr provides a website feedback widget that helps manage the entire feedback lifecycle, from capturing feature requests to prioritizing features, informing product roadmap, and sharing product updates with changelog.

Rapidr allows you to capture and track user feedback and organize and analyze it in a centralized location. Then, inform your roadmap with the most critical feedback and notify users of what's new with release notes.

Best for SaaS companies.

Pricing: Starts at $49/month.

Use case: Best for in-app feedback, website feedback widget, feature request tracking, idea management, feature voting, roadmapping, and product changelog.

Features of Rapidr

• Rapidr is an end-to-end user feedback management solution, so you don't have to glue multiple apps together to close the feedback loop. With it, you get a customer feedback management tool, feature request collection software, road mapping software, and release notes software.
• Rapidr is one of the most cost-effective solutions that offer excellent value for money stacked against the other enterprise options on this list. Rapidr's pricing is based on the value you derive from the software instead of per-seat pricing.
• Rapidr's hosted feedback portal is lightweight, easy to use, and customizable, fitting perfectly with your existing workflows and brand design.
• Rapidr is built to support varying workflows and to match different product development terminology across companies. It's built to be customizable from day one.
• Rapidr can be fully white-labeled on high-end plans. White-labeling removes the "Powered by Rapidr" link from your feedback portal and emails, which means no visible branding from Rapidr.

Interested? Start your free trial today.

2. Hotjar

Hotjar is a game-changing analytics tool for page view and user session recordings. It offers analysis and feedback, including heatmaps, form analytics, and visitor recording. With these analysis tools, companies can monitor and measure user behavior. In addition, it provides visual representations of website visitors and their usage behavior.

Hotjar helps users create customizable surveys and feedback polls and trigger them on various occasions, such as immediately after the page loads or when a user is trying to leave a page.

Best for: Large companies.

3. Feedbackify

Feedbackify is a platform that allows users to design custom feedback forms using a built-in drag-and-drop editor and collect instant feedback from anonymous site visitors to increase response rates and protect consumer privacy.

Best for: Mid-Size companies.

4. Emojics

Emojics offers a feedback management solution that engages users through interactions and sentiment analysis. It helps gather user feedback by allowing them to express their emotions/feelings through Emojis. You can easily customize your feedback widget with text, a CTA, and over 300 emojis.

Best for: Small businesses

5. Informizely

Informizely helps gather actionable insights using targeted popups, websites, emails, and integrated surveys. It provides a competent and affordable solution for running online surveys in the context of a website.

Best for: Enterprise Companies

6. AskNicely

AskNicely is a Rated Experience Management Platform that makes it easy to collect customer feedback, measure NPS, respond to customers and motivate teams to make every customer experience remarkable.

Best for: Enterprise Companies

7. UserSnap

Usersnap is a feedback and bug tracking tool that allows screenshots of the current browser content to communicate effectively about issues and share feedback between developers, customers, and everyone involved. Usersnap is a visual feedback platform that helps measure user experience.

Best for: Mid Size Companies

8. Saber Feedback

Saber is a visual feedback tool that allows users to “draw” on your website to point out specific problem areas, which you’ll then receive in the form of a screenshot you can use as a reference point for performing the fix.

Best for: Enterprise Companies

Getting Started with Website Feedback Widgets

Feedback widgets are one of the easiest ways to get feedback from your website visitors.  They are a great way to engage with your audience, get insights, and improve your website.

Before you choose a widget, think about what you want to achieve with it. Do you want to know how users feel about the design of your website? Or do you want them to rate the quality of your products? Who is your audience? What type of business do you have? What type of feedback do you want to collect?

The different types of widgets presented above can help you achieve these goals differently. Choosing the right widget for the job is crucial for success and can make or break your business.

Rapidr offers a lightweight feedback widget and a complete feedback solution to help SaaS companies be more customer-centric by consolidating feedback scattered across different apps, prioritizing requests, communicating with customers, and closing the feedback loop.

• Combine in-app feedback with other sources of feedback
• Encourage users to provide continuous feedback
• Help reach out to the right users at the right time
• Analyze feedback to inform the roadmap
• Make the in-app feedback widget discoverable
• Allow follow-ups with discussions and comments
• Create a product roadmap and publish a changelog

Listen to your users and close the customer feedback loop by creating your free account on Rapidr.  Sign up now or check out our affordable pricing plans to learn whether Rapidr is right.