What is a Product Mix?
A product mix, also known as a product assortment or product portfolio, refers to the complete set of products or services that a company offers for sale to its customers. A product mix can include a wide range of products or services that vary in terms of their features, price points, and target customers.
A product mix is important for companies because it allows them to meet the diverse needs and preferences of their customers. By offering a variety of products or services, companies can cater to different market segments, and capture a larger share of the market.