Top 5 Hotjar Alternatives & Competitors For Product Feedback

Hotjar is a product analytics software that provides product experience insights that gather qualitative and quantitative data about how users interact with your website. This information can be invaluable for improving user experience, increasing conversions, and addressing any issues or pain points users might be experiencing.

Hotjar's mixture of product analytics and user feedback solutions comes with a hefty price tag, making it a not-so-perfect product feedback solution for many.

If you want a modern and feedback-focused Hotjar alternative, we've compiled a list of comparable tools to Hotjar. We recommend these 5 excellent product feedback tools with their features and pricing.

Top 5 Hotjar Alternatives & Competitors For Product Feedback

1. Rapidr
2. Survicate
3. FullStory
4. UserTesting
5. Qualaroo

But first, let's look at Hotjar's features and capabilities so we have a common yardstick for comparing user feedback software in this list.

What is Hotjar?

Hotjar is an analytics tool for page view and user session recordings. It offers analysis and feedback, including heatmaps, form analytics, and visitor recording. With these analysis tools, companies can monitor and measure user behavior. In addition, Hotjar provides visual representations of website visitors and their usage behavior.

How much does Hotjar cost?

Starts at $39/month.

What is Hotjar Used For?

Best for user behavior visualizations and tracking, website feedback.

Features of Hotjar

• Hotjar has a user-friendly user interface. It's lightweight and straightforward to use, doesn't go overboard with complicated functionality, and is plenty robust to provide critical insights.
• Hotjar helps you track customer journeys on your website to improve your customers' onsite experiences and engagements. Hotjar gives its data as visual representations called heatmaps.
• They add a tab or widget on your website where users can click to leave comments. This gives people a way out if they face problems and provide feedback.
• Hotjar's key selling point is packing analysis and feedback in one platform. Understanding your users enables you to ask for their feedback instead of doing guesswork directly.

Top 5 Hotjar Alternatives & Competitors For Product Feedback

1. Rapidr

Rapidr helps product teams understand what customers need by tracking feature requests and ideas, analyzing & prioritizing what to build next, creating a roadmap backed by customer insights, and communicating new features with release notes.

Understanding customers begins by collecting their feedback in a centralized app. Rapidr helps you capture product ideas, requests, and feedback from colleagues and customers with their customer feedback portal and in-app widget.

Next, for analyzing and prioritizing the roadmap based on customer insights, Rapidr helps you slice and dice feedback by customer attributes and sorting by votes.

Lastly, inform your roadmap with the most critical feedback, and let your customers know what's new with release notes.

Use Case: Best for product feedback and roadmapping.

Features of Rapidr

• Rapidr is an end-to-end feedback solution, so you don't have to glue multiple apps together to close the feedback loop. By choosing Rapidr, you get feedback collection, roadmap software, and release notes software – all in one place.
• Rapidr is one of the most reasonable and cost-effective solutions that offer excellent value for money stacked against the other enterprise options on this list. Rapidr's pricing is based on the weight you derive from the software instead of per-seat pricing.
• Rapidr's hosted feedback portal and widgets are lightweight, easy to use, and customizable, fitting perfectly with your existing workflows and brand design.
• Rapidr's customer portal gives your users a persistent place to come and leave their ideas and requests. You can create multiple feature voting boards for every use-case or product vertical.
• Rapidr can be fully white-labeled on high-end plans. White-labeling removes the "Powered by Rapidr" link from your feedback portal and emails, which means no visible branding from Rapidr.
• Rapidr is relatively new in the market. But with features rivaling Hotjar at a reasonable pricing plan and in the hands of trusted people, it's an excellent option for anyone looking for a lean, simple, clean product feedback alternative. They track feedback on their public feedback board.

2. Survicate

Survicate is a survey and NPS software that helps you capture more customer feedback and deliver a better experience. Send surveys by email, link, or chat. Run targeted surveys on websites to collect customer feedback.

Pricing: Starts at $129 per feature per month

Use Case: Best for customer experience and NPS surveys.

Features of Survicate

• The UI and interface are easy to use and user-friendly, and the widget design is delightful. You can easily preview surveys before launching with various customization options for survey visualization.
• It is an on-site survey tool that supports many integrations, especially Intercom like Rapidr, and allows customers to create surveys easily - whether from scratch or a template.
• Survicate customers by providing quick and friendly customer support from their team and timely updates on their questions and feedback.
• Being an online survey tool, it doesn't provide advanced functionality to analyze and manage customer feedback or provide a feedback forum or updates about new features to customers.
• Survicate does not offer a free trial to try it out before buying a subscription.

3. FullStory

FullStory is a platform that combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile app experiences.

Pricing: Contact for a custom quote.

Use Case: Best for website and mobile analytics

Features of FullStory

• Fullstory helps meet customers' expectations and ensure satisfactory user experience during their interactions with web and mobile applications.
• It offers similar features, such as customer segmentation, conversion tracking, and funnel analysis, like Hotjar.
• FullStory integrates with various tools to share data and collaborate with teams to gain insights into user behavior and customer journeys.
• Users complain about the absence of transparent pricing.

4. UserTesting

UserTesting enables companies to see, hear, and talk to their customers as they engage with products, apps, and messaging. It helps make companies more informed decisions based on different types of customer feedback.

Pricing: Contact for a custom quote.

Use Case: Best for customer experience management

Features of UserTesting

• It is a one-stop solution for all customer feedback and user research.
• It integrates with various customer support systems, NPS, and CRM tools.
• It supports transcription that helps save parts of interviews with relevant titles and find them easily with tags.
• The UI has a learning curve.

5. Qualaroo

Qualaroo is a survey feedback platform that helps to gain qualitative insights through website surveys. Its key features include sentiment analysis, cookie targeting, data streaming, custom properties, and responses.

Pricing: Starts at $100 per month.

Use Case: Website and UX feedback and online surveys

Features of Qualaroo

• The platform provides a proprietary insight or bug-capture tool that helps you ask the right questions at the right time.
• Qualaroo helps users engage with customers based on their actions on the website and segments customers similarly to Rapidr.
• It also allows personalization by adding skip logic and templates to create surveys and open-ended questions to gather free-form feedback.
• If you are looking for an advanced survey tool, this is your best bet, but a customer feedback management tool requires the collection, prioritization, and management of feedback all under one roof to close the feedback loop, and Qualaroo doesn't have the necessary features to do that.
• It is expensive compared to its alternatives.

Verdict: Rapidr is the best Hotjar Alternative

For growing product teams, you must decide on a tool to make your customer feedback management process a piece of the cake. Everything should go hand-in-hand, from collecting, analyzing, prioritizing, and releasing software.

Each solution presented here is unique and has a different feature set, which caters to varying use cases. You can't go wrong with it as a modern alternative to Hotjar.

We recommend Rapidr as the best Hotjar alternative, which comes with a modern design and a tight nit feature set that stacks fairly well against Hotjar, offers a clean user experience, and has cost-effective pricing plans.