Top 10 Aha! Ideas Alternatives & Competitors in 2023

Top 10 Aha! Ideas Alternatives & Competitors in 2023

Aha is product management software built with an idea management solution that can crowdsource feedback, engage the community, and analyze trends. They provide tools, including roadmaps, ideas, creation, and development modules.

With an outdated interface and complicated UI bloated with features, Aha is a complicated and expensive customer feedback tool for many businesses.

If you are looking for a modern and user-friendly Aha! Ideas alternative, we've compiled a list of ten excellent customer feedback tools and their pros and cons compared to Aha.

Top 10 Best Aha! Ideas Alternatives & Competitors in 2023

  1. Rapidr
  2. Asana
  3. Trello
  4. UserVoice
  5. ProductPlan
  6. Pendo
  7. Prodpad
  8. Airtable
  9. Monday
  10. Productboard

But first, let's look at Aha! Ideas features and capabilities, so we have a common yardstick to compare software in this list.

What is Aha! Ideas?

Aha! is a roadmapping and brainstorming software. It allows us to set strategy and KPIs, crowdsource and manage ideas and manage features with a kanban board and Gantt charts. Aha! Empowers product managers to understand the why, when, and what of products and create product portfolios with schedules, goals, release strategies, and more.

What is Aha Used For?

Aha is used for idea management and creating product roadmaps. It also includes a community feedback portal, an in-app feedback widget, and polls. They're mainly focused on enterprise-level companies like IBM and VMware.

Is Aha! Ideas Free? How much does Aha! Ideas cost?

No, Aha isn't free. Aha! Ideas is a enterprise software, and basic plan pricing starts at $49 per user per month.

Pros of Aha! Ideas

  • Aha provides all product management facilities in one tool: requirement gathering, epic and user story breakdown, roadmap, backlog management, etc.
  • Aha can be a sophisticated tool that's very flexible and configurable, so it requires a little while to get fluent with everything it may do and be aware of the best workflow patterns.
  • Aha is focused on high-level strategic planning instead of a detailed project and task planning to achieve strategy and roadmap features with multiple customizable reports.
  • Aha roadmaps work way better as a roadmapping tool than Aha ideas used for idea management. It is great for creating Kanban boards and Gantt charts.

Cons of Aha! Ideas

  • Aha is a roadmap tool first and a feedback tool second. As a result, everything feels half-baked and complex and configuring it feels like a chore.
  • The UI does not feel like it's modern and user-friendly. The UI/UX is not very intuitive. Also, you can’t add feedback on behalf of users as compared to Rapidr.
  • As quoted by one of their customers, "The poorly designed UI is not intuitive and has users bouncing from page to page, screen to enter information (how many clicks does it take?), users become easily frustrated and resort back to using tools they feel more comfortable using."
  • They have per-seat pricing, so you'd need to pay for each teammate you bring to the platform. They offer scaled plans to larger businesses and provide multiple product managers access.

Top Aha! Ideas Alternatives & Competitors in 2023

We recommend these excellent customer feedback tools with their pricing pros and cons.

1. Rapidr

Rapidr helps product teams understand what customers need by tracking feature requests and ideas, analyzing & prioritizing what to build next, creating a roadmap backed by customer insights, and communicating new features with release notes.

Understanding customers begin by collecting their feedback in a centralized app. Rapidr helps you capture product ideas, requests, and feedback from colleagues and customers with their public customer portal and in-app widget.

Next, for analyzing and prioritizing the roadmap based on customer insights, Rapidr helps you slice and dice feedback by customer attributes and sorting by votes.

Lastly, inform your roadmap with the most critical feedback, and let your customers know what's new with release notes.

Pros of Rapidr

  • Rapidr is an end-to-end feedback solution, which means you don't have to glue together multiple apps yourself to close the feedback loop. By choosing Rapidr, you get feedback collection, roadmap software, and release notes software – all in one place.
  • Rapidr is one of the most affordable and cost-effective solutions that offer excellent value for money stacked against the other enterprise options on this list. Rapidr's pricing is based on the value you derive from the software instead of per-seat pricing.
  • Rapidr's customer portal gives your users a persistent place to come and leave their ideas and requests. You can create multiple feature voting boards for every use-case or product vertical.
  • Rapidr is built to support varying workflows and to match different product development terminology across companies. It's built to be customizable from day one.
  • Rapidr can be fully white-labeled. White-labeling removes the "Powered by Rapidr" link from your feedback portal and emails, which means no visible branding from Rapidr.

Cons of Rapidr

  • Rapidr has a few integrations at the time of writing, but many are on the way. They track integrations on their public feedback board.
  • Rapidr is relatively new, and many features are still underway. But with features and its modern interface rivaling Aha! Ideas, it's an excellent option for anyone looking for an Aha alternative.

Rapidr Pricing

Rapidr offers a free trial; monthly paid plans start at $49/month.

Reviewers say that compared to Aha! Ideas, Rapidr is:

The good parts:

  • Cost-effective and inexpensive. Plans start from $49/mo.
  • Modern UI and well-designed interface.
  • Easy to use.
  • Better at support.
  • Self-service
  • Quick to set up and to run.

The bad parts:

  • Fewer integrations.
  • SOC2 is not available.

2. Asana

Asana is a task management and collaboration software that helps teams orchestrate their work, from daily tasks to strategic initiatives.  In Asana, you can easily track initiatives' status and accurately view your progress toward goals.

Pros of Asana

  • Asana provides features and filters, making it easy for teams to ensure tasks are organized, on track, and going in the right direction.
  • It allows product managers to manage projects and tasks collaboratively from anywhere, receiving notifications, sharing tasks, and efficiently monitoring them.
  • Asana also compliments with a massive list of integrations allowing teams to work directly with other tools without requiring additional input through exports etc.

Cons of Asana

  • Automation in asana are enterprises only, and their pro/enterprise plan can be slightly more expensive for smaller companies.
  • Customers claim that it is not always easy to edit a project; it is hard to stay in sync and keep everyone on the same page in the tool.

Asana Pricing

Asana offers a free trial, and paid plans start at $21 for five users per month.

3. Trello

Trello is a collaboration and project management tool that provides a kanban style roadmap to arrange and manage project tasks. Many teams use Trello to collect feedback with public boards where customers can log in, submit feedback as comments on existing cards and vote for their favorite features.

It is a simple task management tool that provides a drag-and-drop feature to tasks and projects with the help of boards, lists, and cards, which many teams use as a feature voting tool.

Pros of Trello

  • Trello allows you to create closed boards with a limited group of members within the company and public boards that anyone can view, including your customers.
  • Basic functionality in Trello is free, including unlimited boards, cards, and users. Still, as for adding more team members, it charges per seat and extra charges for power-up features.
  • It has a perfectly built responsive design and works fine on computers or mobile without any issues.

Cons of Trello

  • Trello is built for project management purposes, including a Kanban Board to keep track of todos and other tasks. However, when you manage customer feedback on a larger scale, you’ll be held back by its generic user interface and lack of extensibility.
  • Trello is free to start with, but once you use advanced features or power-ups, the per-seat pricing won’t scale with your team and quickly becomes costly.
  • It is suitable for smaller projects. However, feedback tracking becomes complex with limited functionality as the user base and the team grows.
  • Closing the user feedback loop becomes a tad harder in Trello as you can’t quickly contact customers for more feedback, and there are no notifications for any update on feature status.

Trello Pricing

Trello offers a free plan with limited features, but paid pricing plans start at $5/month per user

4. UserVoice

UserVoice was launched in 2008 and has many customers worldwide and caters to enterprise companies that want to gather customer feedback, process support requests, and increase customer satisfaction. It allows companies to create feature request voting boards for customers to share their ideas, opinions, and votes.

Pros of UserVoice

  • UserVoice provides feedback software that gathers data from their customer base, analyzes it, and then presents it to them to make informed decisions about what should be improved or changed.
  • It has streamlined communication with customer-facing and product teams and keeps all product feedback in one location to increase transparency.
  • They allow product teams to see how many customers requested a particular feature and its importance to their business goals. They allow segmentation and create cohorts for different types of users.

Cons of UserVoice

  • UserVoice was built in 2008, and the user interface shows. Every simple task is made complicated by a half-thought and glued-together interface. It’s hard to navigate and has a steep learning curve.
  • It is bloated with features; one can easily get overwhelmed with the sheer amount of features wrapped in the bloated user interface that feels like an afterthought.
  • Other than not being a cheap option, you would have to talk to a salesperson even to sign up and give it a try; it is not self-serve as compared to other UserVoice alternatives.
  • Time-consuming and complicated onboarding requires much learning to understand the functionality, complete the setup, and collect user feedback.

UserVoice Pricing

Contact for a custom quote and talk to sales. Pricing plans start at a whopping $799/ user /month with an annual agreement billed quarterly.

5. ProductPlan

ProductPlan is easy-to-use roadmapping software that helps teams plan, visualize, and share the product feedback strategy. Create beautiful, collaborative roadmaps in minutes.

Pros of ProductPlan

  • ProductPlan easily supports creating and updating roadmaps with a strong level of detail - the filtering capabilities also ensure we can share relevant roadmap details with the people who need them.
  • One of their customers said," ProductPlan makes all work within the company more agile and simple, allowing working time to be more valued and without any setbacks."
  • It helps provide all stakeholders visibility into a company's development roadmap, knowing what is currently being worked on and what is coming up in the pipeline.

Cons of ProductPlan

  • ProductPlan is a product management software first, not developed for feedback management, lacks product feedback boards, changelogs, and custom status, and requires extra payment for features like SSO.
  • It's a customer quote that the prioritization tool is hard to use and poorly built, making it a pain to operate.
  • It accomplishes its core goal of visualizing a product roadmap, but it's hard to collaborate with teams, as not everyone has a paid account, so only one or two people can update the roadmap. Users can't comment and suggest changes as well.
  • The cost can be a little higher for small companies, limiting the use capacity for those who need it and can not afford a tool like this.

ProductPlan Pricing

Pricing plans start at $39/month per user.

6. Pendo

Pendo is an easy-to-use product analytics tool that provides insights into customer behaviors. Pendo Feedback helps collect customer requests directly in your application without interrupting the product experience. Internal teams can also create requests on behalf of customers and submit their internal product feedback.

Pros of Pendo

  • Pendo is an easy-to-use product analytics tool that tracks users' activity to understand how users use the product and helps product managers make important product decisions, track feature adoption, and monitor user behavior.
  • Pendo makes it easy to track product KPIs, track usage across the platform, and assign users to different groups to track segment usage over time.
  • Pendo feedback helps create a direct line between users and the product team to simplify feedback aggregation. It’s a comprehensive solution for user onboarding, analytics, and in-app user feedback.

Cons of Pendo

  • Pendo is an analytics tool first, a feedback tool later, and it shows. There is a huge learning curve with Pendo. It can take days, if not months, to learn all the ins and outs of the software to set it up correctly.
  • Pendo's UI feels clunky and dated, making it hard to build reports and dashboards.
  • Pendo's onboarding is lengthy and complex and only provides a few customization options without writing code or getting a developer involved.
  • It is a pricey deal with Pendo. You need to contact a Pendo sales associate to get a custom plan and a price for your business, as they do not have pre-set pricing and are not self-serve.

Pendo Pricing

Contact for a custom quote. It is not self-serve.

7. ProdPad

ProdPad is a product feedback and road-mapping tool where product teams can share feedback about the product and upvote features with a feature voting board. It helps create a neatly structured roadmap for multiple products with a timeline view that showcases the updated announcements of a particular product.

Pros of ProdPad

  • The tool seems easy to use and supports the ability to build roadmaps to communicate with both engineers & executives at the same place.
  • It also allows users to create multiple ideas and feedback that can be later used based on priorities. Users love the visualization charts inside the tool, which help teams prioritize projects better.
  • Its interface has a reasonably intuitive design that allows me to perform multiple tasks and activities relatively quickly.
  • ProdPad helps customers to visualize, collaborate and easily maintain their roadmaps in one place, replacing spreadsheets.

Cons of ProdPad

  • Users complain that it's challenging to browse through all the feedback and feature ideas in the software using search, and scanning through duplicates is also not consistent with product updates. It needs external tools to utilize the client feedback feature fully.
  • Customer support looks lacking in many senses; customers complain it is buggy, making collected ideas disappear and re-appear out of the blue.
  • It's a little hard to navigate and feels clunky. ProdPad captures so many details, which is great, but it lacks proper help articles making it harder to set up and challenging to use.
  • ProdPad has a steep learning curve and can be overwhelming for new users.
  • Their pricing model seems different as they don't charge per individual seat but on bundles of seats that work out to $50 per user.

Prodpad Pricing

Pricing starts at $24 per user per month.

8. Airtable

Airtable is the all-in-one collaboration platform designed to combine the flexibility of a spreadsheet interface with features like file attachments, kanban card stacks, revision history, calendars, and reporting. Airtable is ideal for high-level project management and providing a work overview outside your business.

Pros of Airtable

  • Airtable is a powerful tool for collaboration that allows you to create different types of tables and then populate them with data.
  • The software is simple to use, and the color-coding helps track deliverables. The sleek aesthetic of the software makes it easy and pleasant to use.
  • Supports roadmapping with powerful filtering, sorting, and grouping, allowing users to arrange projects the way they like.
  • One of their customers said, "It is brilliant for all project management needs; it's useful because you can create the basis for all of your work and then follow things through to completion."
  • People praise Airtable for providing low price-point, fantastic customer service, and the most potent low-cost database/spreadsheet tool.

Cons of Airtable

  • Airtable is more of an advanced spreadsheet/ product management tool, lacking feedback management capabilities, roadmapping, and feature prioritization.
  • While they offer a lot of functionality, it's simple to make a mistake and get overlaid, which may make it tough to work as a team and execute things right.
  • The pricing starts at $12/user, but you pay per user per workspace, so if you have teams that work in more than one area, you would need to pay for them twice.

Airtable Pricing

Pricing includes a free plan, and paid plans start at $12/ admin/ month


Monday is a  project management, ideas, and bug tracking tool that tracks all bugs, ideas, and feedback in one place and provides a clear overview of feedback statuses. It includes features to filter and prioritize features and bugs  and create the right workflow for your team.

Monday is a  project management and bug tracking tool that tracks all bugs in one place and provides a clear overview of bug statuses. It includes features to filter and prioritize bugs and create the right workflow for your team.

Key Monday Features

  • Monday supports mind-mapping templates which connect different ideas and helps teams visualize how they can complement each other.
  • It integrates with other productivity tools such as Dropbox, Google Calendar, OneDrive, etc.

Monday Pricing

It offers a free forever plan with limited features for up to two users, and pricing paid plans starts at $8/seat/month.

10. Productboard

Productboard is a project management tool that captures problems, feedback, and user research, organizes feature ideas, plans releases, and shares beautiful interactive roadmaps. It consolidates ideas from customers into a prioritized roadmap based on data.

Pros of Productboard

  • Productboard is a product management tool that combines a user feedback voting board with feature prioritization frameworks and roadmaps.
  • Its key features include collecting feedback from email, prioritizing features with a set of frameworks, and various product roadmap templates.
  • It supports integrations such as Slack, Zapier, Help Scout, and Salesforce to manage projects and customer feedback.
  • Productboard helps aggregate customer feedback, whether emails from customers, meeting notes or feedback shared online, without letting any feedback get dropped.

Cons of Productboard

  • Productboard feels like an overly complex product management tool. No doubt, it's great, consisting of all the customizations, but configuring the right setting for managing user feedback for you feels like a chore.
  • A complex interface with a complicated user experience, one where you would get lost configuring. It feels overly engineered, making it cumbersome.
  • As a customer stated, "The primary method of capturing customer input does not link to the process of evaluating potential features in the features section, requiring this tracking to be performed manually. This limits the ability to tie development directly to user input".

Productboard Pricing

Prices start from $25/month for one admin and five contributors with limited admin rights and restricted features compared to other feedback management tools.

Verdict: Rapidr is the best Aha! Ideas alternative

For growing product teams, you need to decide on a tool to make your customer feedback management process a piece of the cake. From collection to analyzing and prioritizing to releasing software, everything should go hand-in-hand.

Each solution presented here is unique and has a different feature set, which caters to varying use cases that you can't go wrong with as a modern alternative to Aha! Ideas.

We recommend Rapidr as the best Aha alternative, which comes with a modern design and tightly nit feature set that stacks fairly well against Aha and offers a clean UI and great user experience with feedback-focused features. Get started now.

Top 10 Aha! Ideas Alternatives & Competitors in 2023
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