Top 12 Productboard Alternatives For 2022 (With Pricing & Use Cases)

Top 12 Productboard Alternatives For 2022 (With Pricing & Use Cases)

Productboard is a digital product management platform that helps teams get the most out of their product development process.

However, it might not be the best choice for every product team, if you are looking for user-friendly Productboard alternatives,  look no further because we've compiled a list of tools that are comparable, if not better, than Productboard.

Productboard is more focused on product roadmapping and provides a complicated user experience bloated with features, proving it to be not so perfect product feedback solution for many.

We recommend these 12 excellent product feedback tools. Looking for a Productboard alternative, you're at the right place.

Top 12 ProductBoard Alternatives For 2022

  1. Rapidr
  2. ProductPlan
  3. Aha Ideas
  4. ProdPad
  5. Roadmunk
  6. Airtable
  7. Trello
  8. Hotjar
  9. Pendo
  10. UserVoice
  11. Airfocus

But first, let's see the pros and cons of using Productboard as a product feedback tool.

What is Productboard?

Productboard is a project management tool that helps product managers understand what customers need, prioritize what to build next, and rally everyone around the roadmap. It consolidates customer feedback into a prioritized roadmap based on data.


What is Productboard Used For?

Best for project management, roadmapping.

Rated: 4.3/5

Pros of Productboard

  • Productboard is a project management tool that combines a product feedback voting board and inbox with prioritization methods and roadmaps.
  • Key features include collecting product feedback from email, prioritizing features with a set of frameworks, various product roadmap templates, etc.
  • Many integrations such as Slack, Zapier, and Salesforce are supported to manage projects and customer feedback.

Cons of Productboard

  • Productboard feels like an overly complex project management tool, much less of a feature tracking tool. No doubt, it's great consisting of all the customizations, but configuring the right setting for managing user feedback feels like a chore.
  • A complex interface with a complicated user experience, one where you would get lost configuring. It feels overly engineered, making it cumbersome.
  • As a user stated, "The primary method of capturing customer input (insights) does not link to the process of evaluating potential features in the features section, requiring this tracking to be performed manually. This limits the ability to tie development directly to user input".
  • It is expensive. At the time of writing, prices start from $20 a month for one admin, five contributors with limited admin rights and restricted features compared to other customer feedback management tools.

Rapidr: Never Build A Wrong Feature Again.

Rapidr helps product teams understand what customers need by tracking feature requests and ideas, analyzing & prioritizing what to build next, creating a roadmap backed by customer insights, and communicating new features with release notes.

Understanding customers begin by collecting their feedback in a centralized app. Rapidr helps you capture product ideas, requests, and feedback from colleagues and customers with their customer portal and in-app widget.

Next, for analyzing and prioritizing the roadmap based on customer insights, Rapidr helps you slice and dice feedback by customer attributes and sorting by votes.

Lastly, inform your roadmap with the most critical feedback, and let your customers know what's new with release notes.

Rapidr: Productboard Alternative #1

Use Case: Best for product feedback and roadmapping.

Pros of Rapidr

  • Rapidr is an end-to-end feedback solution, which means you don't have to glue together multiple apps yourself. You get feedback collection software, roadmapping software, and release notes software with it.
  • Rapidr is one of the most affordable and cost-effective solutions that offer excellent value for money stacked against the other enterprise options on this list. Rapidr's pricing is based on the value you derive from the software instead of per-seat pricing.
  • Rapidr's hosted feedback portal is lightweight, easy to use, and customizable, fitting in perfectly with your existing workflows and brand design.
  • Rapidr is built to support varying workflows and match different product development terminology across companies. It's built to be customizable from day one.
  • Rapidr can be fully white-labeled on high-end plans. White-labeling removes the "Powered by Rapidr" link from your feedback portal and emails, which means no visible branding from Rapidr.

Cons of Rapidr

  • At the time of writing, Rapidr has a few integrations such as Slack, and Intercom, and many are on the way. They track integrations on their public feedback board.
  • Rapidr is relatively new in the market, and many features are still being built. But with features rivaling Productboard at a much lower price and in the hands of trusted people, it's an excellent option for anyone looking for a lean, simple, and clean product feedback alternative.

Reviewers say compared to Productboard, Rapidr is:

The good parts:

  • End-to-end feedback-focused solution
  • Cost-effective and affordable. Plans start from $19/mo.
  • Modern and lightweight interface.
  • Easy to use.
  • Brilliant Customer Support.
  • Quick to set up and running.

The bad parts:

  • Fewer integrations.
  • SOC2 is not available.
Rapidr has changed the way we collect and manage feedback from our users. It helped us to create a single point of entry for all feedback requests across our product and avoid using huge spreadsheets and slack channels. It also helps keep our users and teammates in the loop as we make decisions for the product. - Daniel Wolken (Founder)

ProductPlan: Share your product story

ProductPlan is easy-to-use roadmapping software that helps teams plan, visualize, and share the product strategy. Create beautiful, collaborative roadmaps in minutes.

ProductPlan: Productboard Alternative #2

Use Case: Best for product roadmapping.

Pros of ProductPlan

  • ProductPlan supports easily creating and updating roadmaps with a strong level of detail - the filtering capabilities also ensure we can share relevant roadmap details with the people who need them.
  • One of their customers said," ProductPlan makes all work within the company more agile and simple, allowing working time to be more valued and without any setbacks".
  • It helps in providing visibility to all stakeholders into a company's development roadmap, knowing what is currently being worked on as well as what is coming up in the pipeline.
  • It has a very intuitive and simple interface with all the features needed for proper planning.

Cons of ProductPlan

  • ProductPlan is a product management software first, not developed for feedback management, lacks product feedback boards, changelogs, custom status, and requires extra payment for features like SSO.
  • It's a customer quote that the prioritization tool is hard to use and poorly built, making it a pain to operate and doesn't allow you to upload a spreadsheet to build an initial roadmap.
  • It accomplishes its core goal of visualizing a product roadmap, but it's hard to collaborate with teams, as not everyone has a paid account, so only one or two people can update the roadmap. Users can't comment and suggest changes as well.
  • The cost can be a little higher for small companies, limiting the use capacity for those who need it and can not afford a tool like this.
  • It also lacks a rollback feature, offline mode, and dragging and dropping is not effective enough in the software, as well as moving bars between lanes is only possible with drag and drop.

Reviewers say that compared to Productboard, ProducPlan is:

The good parts:

  • Easier to set up
  • More usable
  • Better at meeting requirements

The bad parts:

  • More expensive.
  • Focused on roadmapping.

Aha! Ideas: Crowdsource ideas.

Aha claims to be one of the best road mapping software. It allows to set strategy and KPIs, crowdsource and manage ideas and manage features with a kanban board and Gantt charts. Aha empowers product managers to understand the why, when, and what of products and create product portfolios with schedules, goals, release strategies, etc.

Aha: Productboard Alternative #3

Use Case: Best for product roadmapping.

Pros of Aha

  • Aha provides all product management facilities in one tool: requirement gathering, epic and user story breakdown, roadmap, backlog management, etc.
  • Aha can be a sophisticated tool that's very flexible and configurable, so it requires a little while to get fluent with everything it may do and be aware of the best workflow patterns.
  • Aha is focused on high-level strategic planning instead of a detailed project and task planning to achieve strategy and roadmap features with multiple customizable reports.
  • Aha roadmaps work way better as a roadmapping tool than Aha ideas used for idea management. It is great for creating Kanban boards and Gantt charts.

Cons of Aha

  • Aha is a roadmap tool first, a feedback tool second. As a result, everything feels half-baked and complex, and configuring it feels like a chore.
  • The UI does not feel like it's enterprise-ready. The UI/UX is not very intuitive or up-to-date. Sometimes the color theme and related stuff do not align with an organization, sadly standing out.
  • One of their customers said, "The poorly designed UI is not intuitive and has users bouncing from page to page, screen to enter information. Users become easily frustrated and resort to using tools they feel more comfortable using."
  • They have per-seat pricing, so you'd need to pay for each teammate you bring to the platform. They offer scaled plans to larger businesses and provide multiple product managers access.

Reviewers say that compared to Productboard, Aha is:

The good parts:

  • Better at meeting requirements.
  • More features.

The bad parts:

  • More expensive.
  • Dated interface design.

Looking for the best Productboard alternative? Check out Sign up now.

ProdPad: Feedback management that ties actions to outcomes

ProdPad is product feedback and road-mapping tool where product teams can share feedback about the product and upvote on features with a feature voting board. It helps create a neatly structured roadmap for multiple products with a timeline view that showcases the updated announcements of a particular product.

Prodpad: Productboard Alternative #4

Usecase: Best for product feedback and roadmapping.

Pros of ProdPad

  • The tool seems to be easy to use and supports the ability to build roadmaps to communicate with both engineers & executives at the same place.
  • It also allows users to create multiple ideas and feedback that can be later used based on priorities. Users love the visualization charts inside the tool, which help teams prioritize projects better.
  • Its interface has a reasonably intuitive design that allows me to perform multiple tasks and activities relatively quickly.
  • ProdPad helps customers to visualize, collaborate and easily maintain their roadmaps, in one place, replacing spreadsheets.

Cons of ProdPad

  • Users complain that it's challenging to browse through all the feedback and feature ideas in the software using search and scanning through duplicates is also not consistent with product updates. Needs external tools to utilize the client feedback feature fully.
  • Customer support looks lacking in many senses; customers complain it is buggy making collected ideas disappear and re-appear out of the blue.
  • It's a little hard to navigate and feels clunky. ProdPad captures so many details, which are great but lacks proper help articles making it harder to set up and challenging to use.
  • Users complain of feeling slightly overwhelmed and lost and quoted it to be simple but noisy at the same time. ProdPad has a steep learning curve and can be overwhelming to handle for new users.
  • Their pricing model seems different as they don't charge per individual seat but on bundles of seats that work out to $50 per user.

Reviewers say that compared to Productboard, Prodpad is:

The good parts:

  • Easy to use.
  • Modern design.
  • Easier to track quantitative feedback and product usage.

The bad parts:

  • More expensive.
  • Focused on analytics.
  • Not self-serve.

Roadmunk: Align your whole organization to a customer-driven roadmap

Roadmunk is a web-based product management platform that helps product managers plan and build customer-driven roadmaps across all organizations and industries. Roadmunk is an end-to-end management tool that creates customer-driven product roadmaps.

Roadmunk: Productboard Alternative #5

Usecase: Best for product roadmapping.

Pros of Roadmunk

  • The UI seems to be very clean and makes it easy for collaborators to look at the swim lanes or complete picture and know what they're looking at. This product perfectly shows complex timelines with multiple swimlanes, owners, and dependencies.
  • The user experience and onboarding are brilliant, as quoted by its customers. This is simply the best planning software for small-to-medium technology companies.
  • If you are looking for a product roadmap tool that provides great visuals but is limited in scope and does not require collaboration from several contributors, Roadmunk could do a really adequate job for you.

Cons of Roadmunk

  • Customers quote the tool to be expensive for small teams. Customers indicate the software is unclear how you share your roadmap appropriately and export it. Version controlling is a little messy as well.
  • The tool is not intuitive enough and can be slow at times. It requires training people as the database backend isn't what people intuitively understand.
  • The product does not scale well when multiple users collaborate on the same road map. Issues with the performance of the servers made the user experience cumbersome.
  • If you're looking to work at an enterprise scale and if collaboration on roadmaps is a reality in your organization, you may be better served looking at other products.

Reviewers say that compared to Productboard, Roadmunk is:

The good parts:

  • Great user experience
  • Modern design.
  • Easier to maintain a product roadmap

The bad parts:

  • Does not scale well.
  • Focused on roadmapping.
  • Not intuitive enough.

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Airtable: Connect everything. Achieve anything.

Airtable is the all-in-one collaboration platform designed to combine the flexibility of a spreadsheet interface with features like file attachments, kanban card stacks, revision history, calendars, and reporting. Airtable is ideal for high-level project management and providing a work overview that is outside of your business.

Airtable: Productboard Alternative #6

Usecase: Best for online collaboration, strategy, And innovation roadmapping.

Pros of Airtable

  • Airtable is a powerful tool for collaboration that allows you to create different types of tables and then populate them with data.
  • The software is simple to use, and the color-coding helps track deliverables. The sleek aesthetic of the software makes it easy and pleasant to use.
  • Supports roadmapping with powerful filtering, sorting, and grouping, allowing users to arrange projects the way they like.
  • One of their customers said, "It is brilliant for all project management needs; it's useful because you can create the basis for all of your work and then follow things through to completion."
  • People praise Airtable for providing low price-point and fantastic customer service and being the most potent low-cost database/spreadsheet tool.

Cons of Airtable

  • Airtable is more of an advanced spreadsheet/ product management tool, lacking feedback management capabilities, let alone roadmapping and feature prioritization.
  • While they offer a lot of functionality, it's simple to make a mistake and get overlaid, which may make it tough to work as a team and execute things right.
  • As its user says, because you have so many options, it's easy to add to many fields and ultimately create an unsustainable process, hard to maintain.
  • The pricing starts at $10/user, but you pay per user per workspace, so if you have teams that work in more than one area, you would need to pay for them twice.

Reviewers say that compared to Productboard, Airtable is:

The good parts:

  • Simple to use.
  • Used as an alternative for the spreadsheet.
  • Free for basic features.

The bad parts:

  • Lacks major feature for feedback management  
  • Lacks customer support

Trello: Helps teams move work forward.

Trello is a collaboration and project management tool that provides a kanban style roadmap to arrange and manage project tasks. Your team could also create a public board where customers can log in, submit their own feedback as comments on existing cards and vote for their favorite features.

Trello: Productboard Alternative #7

Use case: Best for project management, roadmapping, and to-do list.

Pros of Trello

  • Trello allows you to create closed boards with a limited group of members within the company and public boards that anyone can view, including your customers.
  • Basic functionality in Trello is available for free, which includes unlimited boards, cards, and users, but as for adding more team members, it charges per seat and extra charges for power-up features.
  • It has a perfectly built responsive design that works fine on computers, mobile, or tablets, without any issue.

Cons of Trello

  • Trello is basically built for project management purposes, including a Kanban Board to keep track of todos and other tasks. However, when you try to manage customer feedback on a larger scale, you’ll be held back by its generic user interface and lack of extensibility.
  • Trello is free to start with, but once you start using advanced features or power-ups, the per-seat pricing won’t scale with your team, and it quickly becomes costly.
  • It is suitable for smaller projects. However, feedback tracking becomes complex with limited functionality as the user base, and the team grows.
  • Closing the user feedback loop becomes a tad harder in Trello as you can’t quickly contact customers for more feedback, and there are no notifications for any update on feature status.

Reviewers say that compared to Productboard, Trello is:

The good parts:

  • Free for basic features.
  • Supports responsive design.
  • Better at support.

The bad parts:

  • Not focused on user feedback management
  • Lack of basic features for feedback forum.

Hotjar: Understand what users really think about your site.

Hotjar is an analytics tool for page view and user session recordings. It offers analysis and feedback, including Heatmaps, Conversion Funnels, Form Analytics, and Visitor Recording. In addition, Hotjar provides visual representations of website visitors and their usage behavior.

Hotjar: Productboard Alternative #8

Use case: Best for website analytics and user feedback

Pros of Hotjar

  • Hotjar has a user-friendly interface. It's lightweight and straightforward to use, doesn't go overboard with complicated functionality but is plenty robust to provide critical insights.
  • Hotjar helps you track customer journeys on your website to improve your customers' onsite experiences and engagements on your website. Hotjar provides its data as visual representations called heatmaps.
  • They add a tab or widget on your website, where users can click to leave comments. This gives people a way out if they run into problems and provide feedback.
  • Hotjar's key selling point is packing analysis and feedback together in one platform. Understanding your users enables you to ask for their feedback instead of doing guesswork directly.

Cons  of Hotjar

  • Hotjar is an analytics tool with heatmaps and all, but feedback feels like an afterthought. It focuses more on analytics and user behavior than being a full feedback solution.
  • Some of the features feel half-baked and often don't work that well; as Hotjar combines multiple tools in one, the quality of the user experience decreases drastically.
  • Hotjar does not have a voting mechanism or a feedback portal.
  • Sometimes Hotjar feels buggy, and surveys and feedback collection can be a bit clunky. Not as robust in integration to website analytics for additional data slicing.
  • Hotjar lacks functionality to group and keeps track of similar feedback and ways to categorize the feedback received to make sense of it. They do not provide an exclusive feedback-focused dashboard, just polls, and surveys to collect feedback.

Reviewers say that compared to Productboard, Hotjar is:

The good parts:

  • Provides session replay and heatmap built-in.
  • Cost-effective.
  • User-friendly interface
  • Good support.

The bad parts:

  • More focused on heat mapping and session replays.

Looking for the best Productboard alternative? Check out Sign up now.

Pendo: Software that makes your software better

Pendo is an easy-to-use product analytics tool that provides great insights into customer behaviors. Pendo Feedback helps collect customer requests directly in your application without interrupting the product experience. Internal teams can also create requests on behalf of customers and submit them as internal feedback.

Pendo: Productboard Alternative #9

Use case: Best for product analytics and feedback

Pros of Pendo

  • Pendo is an easy-to-use product analytics tool that tracks users' activity to understand how users use the product and helps product managers make important product decisions, track feature adoption, and monitor user behavior.
  • Pendo makes it easy to track product KPIs, track usage across the platform, and assign users to different groups to track segment usage over time.
  • Pendo feedback helps create a direct line between users and the product team to simplify feedback aggregation. It’s a comprehensive solution for user onboarding, analytics, and in-app user feedback.

Cons of Pendo

  • Pendo's customers often complain that UI feels clunky and dated. It is hard to build reports and dashboards in Pendo.
  • Pendo's onboarding is lengthy and complex and only provides a few customization options without writing code or getting a developer involved.
  • Pendo is an analytics tool first, a feedback tool later, and it shows. There is a huge learning curve with Pendo. It can take days, if not months, to learn all the ins and outs of the software to set it up correctly.
  • It is a pricey deal with Pendo. You need to contact a Pendo sales associate to get a custom plan and a price for your business, as they do not have pre-set pricing and are not self-serve.

Reviewers say that compared to Productboard, Pendo is:

The good parts:

  • Easy to use.
  • Modern design.
  • Easier to track quantitative feedback and product usage.

The bad parts:

  • More expensive.
  • Focused on analytics.
  • Not self-serve.

UserVoice: Product feedback management

UserVoice was launched in California in 2008; the service is said to have many customers worldwide (the actual number is unknown) and caters to enterprise companies that want to gather customer feedback, process support requests, and increase customer satisfaction. With UserVoice, companies can create feedback boards for customers to share their opinions with the company and rate various products or services of the company.

UserVoice: Productboard Alternative #10

Use Case: Best for product feedback management.

Pros of UserVoice

  • UserVoice provides feedback software that gathers data from their customer base, analyzes it, and then presents it to them to make informed decisions about what should be improved or changed.
  • UserVoice creates a feedback loop by providing forum software enabled with roadmap functionality.
  • UserVoice has streamlined communication with customer-facing and product teams and keeps all product feedback in one location to increase transparency.
  • They allow product teams to see how many customers requested a particular feature and its importance to their business goals. They allow segmentation and create cohorts for different types of users.

Cons of UserVoice

  • UserVoice was built in 2008, and the user interface shows. Every simple task is made complicated by a half-thought and glued-together interface. It’s hard to navigate and has a steep learning curve.
  • It is bloated with features; one can easily get overwhelmed with the sheer amount of features wrapped in the bloated user interface that feels like an afterthought.
  • Other than not being a cheap option, you would have to talk to a salesperson even to sign up and give it a try it is not self-serve.
  • Time-consuming and complicated onboarding requires much learning to understand the functionality and complete the setup, even collecting user feedback.

Reviewers say that compared to Productboard, UserVoice is:

The good parts:

  • Focused on feedback management.
  • Trusted by companies like Microsoft.

The bad parts:

  • Not Self-Serve
  • More Expensive.

Airfocus : Home for products and the people who build them

Airfocus offers a modern and modular project management platform. It provides a complete solution for teams to manage and communicate their strategy, prioritize their work, and solve the right problems.

Airfocus: Productboard Alternative #11

Use case: Best for project management.

Pros of Airfocus

  • Airfocus helps teams organize their project activities into sprints in the kanban board and provide them with a high-level overview of the Gantt Roadmap.
  • It provides the flexibility and power of custom fields to define what is essential to product teams. Along with that, having a consolidated view of all products and building a complete product roadmap of everything to show and discuss with stakeholders helps.
  • Its chart view and timeline are easy to read and interpret. It helps teams present their overall product view in front of their stakeholders at the management level.
  • It supports good seamless integration with Trello, and synchronization works well between the two and can be used as a power-up for Trello.

Cons of Airfocus

  • It's majorly a project management tool, not entirely focused on user feedback insights, and a pricey one. As a user said, " Paying a full "contributor" fee for inviting my local product users to organize one priority poker every three months is expensive."
  • Customers quote that splitting tasks and following all the details in the same board/roadmap gets complicated when it's time to jump into details or dependencies.
  • It's hard to trace history versions or activities and requires manual fixing if something wrong happens. Hard to close/archive a column in the Board view. You can only delete it and archive all the cards.
  • It doesn't have open voting for team/customers or a public portal feature.

Reviewers say that compared to Productboard, Airfocus is:

The good parts:

  • Integration with Trello.
  • More usable.
  • Easier to set up.
  • Easier to do business with.

The bad parts:

  • No support for open voting for team and customers.
  • More focused on project management.

Looking for the best Productboard alternative? Check out Sign up now. Product Teams-Meet your new home

Craft is a product management tool empowering product managers to do their work from feedback capturing, planning, decision making, roadmapping, and more in one purpose-built tool that integrates with the most commonly used platforms.

Craft: Productboard Alternative #12

Use case: Best for product management.

Pros of Craft

  • Craft helps teams complete tasks, keep the deadlines game up high, and manage deadlines with a clear roadmap and workflow in the most organized manner ever.
  • This tool ensures shared understanding with the entire team, arguably the most critical aspect of a successful product launch. It keeps everybody on the same page with a clear sprint backlog and milestones.
  • Customers quote that it supports the entire product management life cycle with a rich and easy-to-use interface.

Cons of Craft

  • It is too expensive, and the UI is not intuitive enough. It's frustrating clicking around and trying to figure out how to move from screen to screen in the app for the users.
  • It's not always easy to browse through and requires more effort than necessary to find items that haven't been appropriately tagged. Many users also complained of being buggy and having poor usability features.
  • New users find it particularly difficult to navigate around craft unless given some training. The workflow is not very difficult, but you still need some time to use the tools. It would be great if it were more customizable.

Reviewers say that compared to Productboard, Craft is:

The good parts:

  • Better at support.
  • Provides clear sprint backlog and milestones
  • Rich and easy-to-use interface.

The bad parts:

  • UI is difficult to navigate.
  • More focused on product management
  • Lack of basic features for feedback management.

Verdict: Rapidr is the best Productboard alternative

As a product manager, you need to decide on a tool that will make your product feedback management process a piece of cake.

Each solution presented here is unique and has a different feature-set, which caters to varying use-cases that you can't go wrong with as an affordable alternative to Productboard.

We recommend Rapidr as the preferred Productboard alternative, which comes with a modern design, tightly nit feature set, clean user experience, and affordable plans. In addition, Rapidr offers a free 14-day trial. Sign up here.

Top 12 Productboard Alternatives For 2022 (With Pricing & Use Cases)
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