7 Affordable UserVoice Alternatives & Competitors in 2021

7 Affordable UserVoice Alternatives & Competitors in 2021

Product companies of all sizes care about user  feedback. When done right, it becomes your single biggest source of learnings on how your users use your product, what pain points they encounter, and what new features they want. It also makes them feel involved in the product-building process.

So it's a no-brainer that companies who focus on user feedback have better NPS scores, excellent customer satisfaction levels, and better overall engagement rates.

UserVoice is an excellent customer feedback management product mainly focused on enterprise-level companies like Microsoft. However, it might not be the best choice for every company. Along with an outdated interface and complicated user experience bloated with features, UserVoice is an expensive option, so many companies shy away from it.

If you are looking for an affordable and user-friendly UserVoice alternative, look no further because we've compiled a list of tools that are comparable, if not better, than UserVoice. We recommend these seven excellent customer feedback tools along with each of their pros and cons. So, if you're actively looking for a UserVoice alternative, you've landed in the right place.

The 7 Best UserVoice Alternatives

  1. Aha
  2. Productboard
  3. Rapidr
  4. Pendo
  5. Hotjar
  6. UseResponse
  7. Canny

But first, let's see the pros and cons of using UserVoice as a feedback tool.

UserVoice as a feedback tool

UserVoice was launched in California in 2008; the service is said to have many customers worldwide (the actual number is unknown) and caters to enterprise companies that want to gather customer feedback, process support requests, and increase customer satisfaction. With UserVoice, companies can create feedback boards for customers to share their opinions with the company and rate various products or services of the company.

Pros

  • UserVoice provides a complete feedback software that gathers data from their customer base, analyzes it, and then presents it to them to make informed decisions about what should be improved or changed.
  • UserVoice creates feedback loop by providing forum software enabled with roadmap functionality.
  • UserVoice has streamlined communication with customer-facing and product teams and keeps all product feedback in one location to increase transparency.
  • They allow product teams to see how many customers requested a particular feature and its importance to their business goals. They allow segmentation and create cohorts for different types of users.

Cons

  • UserVoice was built in 2008, and the user interface shows. Every simple task is made complicated by half-thought and glued together interface. It’s hard to navigate and has a steep learning curve.
  • It is bloated with features; one can easily get overwhelmed with the sheer amount of features wrapped in the bloated user interface that feels like an afterthought.
  • Other than not being a cheap option, you would have to talk to a salesperson even to sign up and give it a try, it is not self-serve.
  • Time-consuming and complicated onboarding requires much learning to understand the functionality and complete the setup, even collecting user feedback.

Alternative #1: Aha Ideas

Aha claims to be one of the best road mapping software. It allows to set strategy and KPIs, crowdsource and manage ideas and manage features with a kanban board and Gantt charts. Aha empowers product managers to understand the why, when, and what of products and create product portfolios with schedules, goals, release strategies, and more.

Pros

  • Aha provides all product management facilities in one tool: requirement gathering, epic and user story breakdown, roadmap, backlog management, etc.
  • Aha can be a sophisticated tool that's very flexible and configurable, so it requires a little while to get fluent with everything it may do and be aware of the best workflow patterns.
  • Aha is focused on high-level strategic planning instead of a detailed project and task planning to achieve strategy and roadmap features with multiple customizable reports.
  • Aha roadmaps work way better as a roadmapping tool than Aha ideas used for idea management. It is great for creating Kanban boards and Gantt charts.

Cons

  • Aha is a roadmap tool first, a feedback tool second. As a result, everything feels half-baked, complex, and configuring it feels like a chore.
  • The UI does not feel like it's enterprise-ready. The UI/UX is not very intuitive or up-to-date. Sometimes the color theme and related stuff do not align with an organization, sadly stands out.
  • As quoted by one of their customer, "The poorly designed UI, is not intuitive and has users bouncing from page to page, screen to enter information (how many clicks does it take?), users become easily frustrated and resort back to using tools they feel more comfortable using."
  • They have per-seat pricing, so you'd need to pay for each teammate you bring to the platform. They offer scaled plans to larger businesses and provide multiple product managers access.

Alternative #2: Productboard

Productboard is a project management tool that helps product managers understand what customers need, prioritize what to build next, and rally everyone around the roadmap. It consolidates ideas from customers into a prioritized roadmap that's based on data.

Pros

  • Productboard is a project management tool that combines a user feedback voting board and inbox with prioritization methods and roadmaps.
  • Its key features include collecting feedback from email, prioritizing features with a set of frameworks, and various product roadmap templates.
  • It supports integrations such as Slack, Zapier, Slack, and Salesforce to manage projects and customer feedback.
  • Productboard helps aggregate customer feedback, whether it's emails from customers, meeting notes, or feedback shared online, without letting any feedback getting dropped.

Cons

  • Productboard feels like an overly complex project management tool. No doubt, it's great consisting of all the customizations, but configuring the right setting for managing user feedback for you feels like a chore.
  • A complex interface with complicated user experience, one where you would get lost configuring. It feels overly engineered, making it cumbersome.
  • As a user stated, "The primary method of capturing customer input (insights) does not link to the process of evaluating potential features in the features section, requiring this tracking to be performed manually. This limits the ability to tie development directly to user input".
  • It is less expensive compared to UserVoice; still, it's costly per seat. At the time of writing, prices start from $20 a month for one admin, five contributors with limited admin rights and restricted features compared to other feedback management tools.

Alternative #3: Rapidr

Rapidr is a customer feedback management tool that helps you manage the entire feedback lifecycle, from capturing feedback to strategizing, informing roadmap, and sharing product updates. Rapidr gives you a place to capture and record all user feedback, organize and analyze feedback to create your stream of intelligence direct from your customers. Then, inform your roadmap with the most critical feedback, and let the users know what's new with release notes.

Pros

  • Rapidr is an end-to-end feedback solution, which means you don't have to glue together multiple apps yourself. With it, you get feedback collection software, roadmapping software, and release notes software.
  • Rapidr is one of the most affordable and cost-effective solutions that offer excellent value for money stacked against the other enterprise options on this list. Rapidr's pricing is based on the value you're deriving from the software instead of per-seat pricing.
  • Rapidr's hosted feedback portal is lightweight, easy to use, and customizable, fitting in perfectly with your existing workflows and brand design.
  • Rapidr is built to support varying workflows and to match different product development terminology across companies. It's built to be customizable from the day one.
  • Rapidr can be fully white-labeled on high-end plans. White-labeling removes the "Powered by Rapidr" link from your feedback portal and emails, which means no visible branding from Rapidr.

Cons

  • At the time of writing, Rapidr have a few integrations, and many are on the way. They track integrations on their public feedback board.
  • Rapidr is relatively new in the market, and many features are still being built. But with features rivaling UserVoice at a much lower price and in the hands of trusted people, it's an excellent option for anyone looking for a lean, simple, and clean alternative.

Alternative #4: Pendo

Pendo is an easy-to-use product analytics tool that provides great insights into customer behaviors. Pendo Feedback helps collect customer requests directly in your application without interrupting the product experience. Internal teams can also create requests on behalf of customers and submit their own product feedback.

Pros

  • Pendo is an easy-to-use product analytics tool that tracks users' activity to understand how users use the product and helps product managers make important product decisions, track feature adoption, and monitor user behavior.
  • Pendo makes it easy to track product KPIs, track usage across the platform, and assign users to different groups to track segment usage over time.
  • Pendo feedback helps create a direct line between users and the product team to simplify feedback aggregation. It’s a comprehensive solution for user onboarding, analytics, and in-app user feedback.

Cons

  • Pendo's customers often complain that UI feels clunky and dated. It is hard to build reports and dashboards in Pendo.
  • Pendo's onboarding is lengthy and complex, and only provides a few customization options without writing code or getting a developer involved.
  • Pendo is an analytics tool first, a feedback tool later, and it shows. There is a huge learning curve with Pendo. It can take days, if not months, to learn all the ins and outs of the software to set it up correctly.
  • It is a pricey deal with Pendo. You need to contact a Pendo sales associate to get a custom plan and a price for your business, as they do not have a pre-set pricing and are not self-serve.

Alternative #5: Hotjar

Hotjar is a game-changing analytics tool for page view and user session recordings. It offers analysis and feedback, including Heatmaps, Conversion Funnels, Form Analytics, and Visitor Recording. With these analysis tools, companies can monitor and measure user behavior. In addition, Hotjar provides visual representations of website visitors and their usage behavior.

Pros

  • Hotjar has a user-friendly user interface. It's lightweight and straightforward to use, doesn't go overboard with complicated functionality but is plenty robust to provide critical insights.
  • Hotjar helps you track customer journeys on your website to improve your customers' onsite experiences and engagements on your website. Hotjar gives its data as visual representations called heatmaps.
  • They add a tab or widget in your website, where users can click to leave comments. This gives people a way out if they run into problems and provide feedback.
  • Hotjar's key selling point is packing analysis and feedback together in one platform. Understanding your users enables you to ask for their feedback instead of doing guesswork directly.

Cons

  • Hotjar is majorly an analytics tool with heatmaps and all, but feedback feels like an afterthought. It is more focused on analytics and user behavior rather than being a full feedback solution.
  • Some of the features feel half-baked and often don't work that well; as Hotjar combines multiple tools in one, the quality of the user experience decreases drastically.
  • Hotjar does not have a voting mechanism or a feedback portal.
  • Sometimes Hotjar feels buggy, and surveys and feedback collection can be a bit clunky. Not as robust in integration to website analytics for additional slicing of the data.
  • Hotjar lacks functionality to group and keep track of similar feedback and ways to categorize the feedback received to make sense of it. They do not provide an exclusive feedback-focused dashboard, just polls, and surveys to collect feedback.

Alternative #6: UseResponse

UseResponse is an integrated customer support application that combines the functions of a support ticketing center, feedback communities, live chat, and knowledge database in a single package.

Pros

  • UseResponse is a cloud-based support solution that provides users with customer service tools and feedback solutions.
  • UseResponse helps companies improve customer support with the help of smart automation, chatbots, public communities, and embeddable knowledge base functionality.
  • Their users say, "This company is customer-centric and tries to meet customer needs. Their customer support is always available and has a response time that is second to none."

Cons

  • UseResponse can be a bit complex and challenging to navigate as there are so many functionalities and no proper walk-through for them.
  • The UI feels old and cluttered, leading to a frustrating user experience. Difficult to customize and set up the tool.
  • Reviewers say that it's challenging to organize all the feedback in one place and customize the feedback dashboard in UseResponse.
  • It is a pricey software with pricing starting at $124/month for 2 agents that offer all Enterprise features.

Alternative #7: Canny

Canny is a user feedback management solution that helps companies collect, prioritize, and track feedback. Identify which customers want which features to help your team make robust product decisions. Canny is a solution for teams to collect and organize feedback from their users.

Pros

  • Canny is a feedback forum software that helps you capture customer feedback, prioritize it, and make better product decisions. Since it's a forum, your customers can see other people's suggestions and help each other before the team can get involved.
  • Canny's feedback tool makes it easy to submit feedback, vote on ideas, see what has been submitted, etc. It's a great idea for any company trying to implement a suggestion box or open forum for ideas from all areas of the organization.
  • Making product maps public in Canny allows companies to engage and interact with their users transparently, which helps build customer loyalty.

Cons

  • In many places, the user interface feels cluttered, making the experience complicated and clumsy.
  • Pricing is largely focused on more high-end companies, still way less than UserVoice. The available expensive plans make it costly for small and medium businesses and thus unusable.
  • Canny is stringent in many cases like they don't allow custom workflow statuses. They force you to use their fixed pre-set default statuses in the feedback portal and roadmap even if it makes no sense.
  • Canny often doesn't listen to their customers' requests on their public portal, leaving feature requests hanging for a few years without any proper response.
  • Canny does not support white-labeling of their services. You can't remove "powered by Canny" even in their high-end plans.

Conclusion

As a product manager, you need to decide on a tool that will make your customer feedback management process a piece of cake.

Each solution presented here is unique and has a different feature-set, which caters to varying use-cases that you can't go wrong with as an affordable alternative to UserVoice.

We recommend Rapidr as the preferred UserVoice alternative, which comes with a modern design, tightly nit feature set, clean user experience, and affordable plans. In addition, Rapidr offers a free 14-day trial.

You can sign up here.

7 Affordable UserVoice Alternatives & Competitors in 2021
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