Top 8 Pendo Alternatives & Competitors For Feedback Management

Top 8 Pendo Alternatives & Competitors For Feedback Management

Pendo is a product analytics software, digital adoption platform, and user onboarding tool for mid-market to enterprise companies that helps teams get the most out of their product development process.

Pendo’s mixture of analytics, user feedback, and onboarding may be more than you need. It provides a complicated user experience and a hefty price tag; it is a not-so-perfect product feedback solution for many.

If you want a modern and feedback-focused Pendo alternative, we've compiled a list of comparable tools to Pendo. We recommend these 8 excellent product feedback tools with their pros and cons.

Top 8 Pendo Alternatives & Competitors For Feedback Management in 2023

  1. Rapidr
  2. Qualtrics
  3. AskNicely
  4. Gainsight CS
  5. Asana
  6. GetFeedback
  7. WalkMe
  8. ProductPlan

But first, let's look at Pendo's features and capabilities, so we have a common yardstick to compare user feedback software in this list.

What is Pendo?

Pendo is an easy-to-use product analytics tool that provides excellent insights into customer behaviors. Pendo Feedback helps collect customer requests directly in your application without interrupting the product experience. Internal teams can also create requests on behalf of customers and submit their product feedback.


Pendo’s pricing is only available if you ask for a quote. It can be anywhere from $1,000 to $10,000 a year.

What is Pendo Used For?

Best for product analytics and feedback

Pros of Pendo

  • Pendo is a product analytics tool that tracks users' activity to understand how users use the product and helps product managers make important product decisions, track feature adoption, and monitor user behavior.
  • Pendo makes it easy to track product KPIs, track usage across the platform, and assign users to different groups to track segment usage over time.
  • Pendo feedback helps create a direct line between users and the product team to simplify feedback aggregation with feedback widgets on your website.
  • It helps collect customer feedback with in-app feedback surveys called “polls” to gauge sentiment at different user journeys.

Cons of Pendo

  • Pendo is an analytics tool first, a feedback tool later, and it shows. There is a huge learning curve with Pendo. It can take days, if not months, to learn all the ins and outs of the software to set it up correctly.
  • Pendo's onboarding is lengthy and complex and only provides a few customization options without writing code or involving a developer.
  • Pendo is expensive compared to other customer feedback management tools. You need to contact a Pendo sales associate to get a custom plan for your business.

Top 8 Pendo Alternatives & Competitors For Feedback Management

1. Rapidr

Rapidr Feedback Portal

Rapidr helps product teams understand what customers need by tracking feature requests and ideas, analyzing & prioritizing what to build next, creating a roadmap backed by customer insights, and communicating new features with release notes.

Understanding customers begins by collecting their feedback in a centralized app. Rapidr helps you capture product ideas, requests, and feedback from colleagues and customers with their customer feedback portal and in-app widget.

Next, for analyzing and prioritizing the roadmap based on customer insights, Rapidr helps you slice and dice feedback by customer attributes and sorting by votes.

Lastly, inform your roadmap with the most critical feedback, and let your customers know what's new with release notes.

Use Case: Best for product feedback and roadmapping.

Pros of Rapidr

  • Rapidr is an end-to-end feedback solution, so you don't have to glue multiple apps together to close the feedback loop. By choosing Rapidr, you get feedback collection, roadmap software, and release notes software – all in one place.
  • Rapidr is one of the most reasonable and cost-effective solutions that offer excellent value for money stacked against the other enterprise options on this list. Rapidr's pricing is based on the weight you derive from the software instead of per-seat pricing.
  • Rapidr's hosted feedback portal and widgets are lightweight, easy to use, and customizable, fitting perfectly with your existing workflows and brand design.
  • Rapidr's customer portal gives your users a persistent place to come and leave their ideas and requests. You can create multiple feature voting boards for every use-case or product vertical.
  • Rapidr can be fully white-labeled on high-end plans. White-labeling removes the "Powered by Rapidr" link from your feedback portal and emails, which means no visible branding from Rapidr.

Cons of Rapidr

  • Rapidr is relatively new in the market. But with features rivaling Pendo at a reasonable pricing plan and in the hands of trusted people, it's an excellent option for anyone looking for a lean, simple, clean product feedback alternative. They track feedback on their public feedback board.

Reviewers say that compared to Pendo, Rapidr is:

The good parts:

  • End-to-end feedback-focused solution
  • Cost-effective and affordable. Plans start from $49/mo.
  • Modern and lightweight interface.
  • Easy to use.
  • Brilliant Customer Support.
  • Quick to set up and run.

The bad parts:

  • SOC2 is not available.
Rapidr has changed the way we collect and manage feedback from our users. It helped us to create a single point of entry for all feedback requests across our product and avoid using huge spreadsheets and slack channels. It also helps keep our users and teammates in the loop as we make decisions for the product. - Daniel Wolken (Founder)

2. Qualtrics

Qualtrics is an online product survey and feedback questionnaire tool offering many question types and templates. Qualtrics helps understand customers at every meaningful moment and take actions that deliver breakthrough experiences with feedback surveys.

Qualtrics Pricing: Custom Pricing

Use case: Online surveys.

Pros of Qualtrics

  • It supports pre-built survey templates with several question types to design surveys.
  • Supports predictive analysis, reporting, and crosstab functionality.
  • Helpful for customer satisfaction surveys, event feedback, pricing research, and brand awareness.

Cons of Qualtrics

  • Adding customization or more complex logic could also be challenging if you don't know any scripting languages.
  • They doesn't support feature voting for teams/customers.
  • Customers dislike that the software's price is increasing daily and is significantly overpriced.

3. AskNicely

AskNicely is a rated experience management platform that makes it easy to collect customer feedback, measure NPS, respond to and update customers and motivate teams to make every customer experience remarkable.

Pricing: Contact them to get a quote.

Use Cases: Best for NPS surveys online.

Pros of AskNicely

  • AskNicely is an elegant NPS survey tool that helps identify areas of improvement from your customers and is compatible with lots of valuable integrations.
  • AskNicely is easy to set up and configure and is claimed to have stellar customer service.
  • It's easy to use an all-in-one customer experience reporting system. Enables companies to have conversations with their customers efficiently to build customer-centricity.

Cons of AskNicely

  • Doesn't support product roadmap and changelog to close the feedback loop for managing customer feedback.
  • The platform lacks features to support communication with the whole team in the feedback management process and lacks a changelog for communicating updates and closing the feedback loop with customers.

4. Gainsight CS

Gainsight enables you to track customer health scores and product usage. The Gainsight product suite provides a potent mix of data, analytics, and onboarding tools for consolidating customer data in a single place.

Pricing: Contact them to get a quote.

Use Cases: Best for NPS surveys online.

Pros of Gainsight

  • The software provides the ability to tie all CX data into one centralized location to make strategic and proactive decisions that best serve customers.
  • Gainsight CS integrates with various other applications, including CRM, help desk, and marketing automation software.
  • Supports dashboards that offer insights into customer engagement, product adoption, and renewal rates.

Cons of Gainsight

  • Customers quote that administering the system and making new configurations is a job and requires developer support.
  • Gainsight for customer success is a costly tool with limited feedback management features and doesn't support public product roadmaps.
  • Gainsight only works with Salesforce, so you’ll need a Salesforce account to run the tool.

5. Asana

Asana is a task management and collaboration software that helps teams orchestrate their work, from daily tasks to strategic initiatives.  In Asana, you can easily track initiatives' status and accurately view your progress toward goals.

Pricing: Offers a free trial. Paid plans start at $21 for five users per month.

Use Case: Best for task management and collaboration.

Pros of Asana

  • Asana provides features and filters, making it easy for teams to ensure tasks are organized, on track, and going in the right direction.
  • Product managers can manage projects and tasks collaboratively from anywhere, receiving notifications, sharing tasks, managing ideas, and efficiently monitoring them.
  • Asana also compliments a massive list of integrations allowing teams to work directly with other tools without requiring additional input through exports.

Cons of Asana

  • Automation in Asana is for enterprises only, and their pro/enterprise plan can be slightly more expensive for smaller companies.
  • Limited features for closing the feedback loop.

6. GetFeedback

GetFeedback lets you create beautiful, mobile-friendly surveys that improve response rates. It helps measure and improve key customer experience metrics, like Net Promoter Score (NPS) and Customer Satisfaction (CSAT).

Pricing: Starting at $29 per month

Use case: Best for bug tracking, website feedback tracking, and UX feedback.

Pros of GetFeedback

  • It supports feedback management with customizable surveys and reporting altogether.
  • It also provides mobile surveys, predictive analysis, and multi-channel communication.
  • It includes an effective dashboard to display data analysis and 360-degree feedback collected.

Cons of GetFeedback

7. WalkMe

WalkMe is a digital adoption platform (DAP) that uses artificial intelligence to assist users in completing tasks efficiently within any enterprise software, mobile application, or website.

Pricing: Contact them to get a quote.

Use Cases: Best for NPS surveys online.

Pros of WalkMe

  • WalkMe offers a user-friendly design that is very intuitive and easy to use.
  • It helps drive efficiency for employees and customers using business systems and applications through tips, guidance, and automation.
  • It is easy to deploy and build meaningful content. It also supports employee-focused training options and user analytics.

Cons of WalkMe

  • WalkMe is a digital adoption platform software first, not developed for feedback management, and lacks product feedback boards, changelogs, and custom statuses.
  • It does not support direct communication with customers in-app or feedback portals like Rapidr.
  • Customers quoted that the configuration is a little more technical than expected, so it is difficult to install and requires developer support.

8. ProductPlan

ProductPlan is a roadmapping software that helps teams plan, visualize, and share the product feedback strategy. Create beautiful, collaborative roadmaps in minutes.

Use Case: Best for product roadmapping.

Pros of ProductPlan

  • ProductPlan supports quickly creating and updating roadmaps with a strong level of detail - the filtering capabilities also ensure we can share relevant roadmap details with the people who need them.
  • One of their customers said," ProductPlan makes all work within the company more agile and simple, allowing working time to be more valued and without setbacks."
  • It helps provide all stakeholders visibility into a company's development roadmap, knowing what is currently being worked on and what is coming up in the pipeline.

Cons of ProductPlan

  • ProductPlan is a product management software first, not developed for feedback management, lacks product feedback boards, changelogs, and custom status, and requires extra payment for features like SSO.
  • It accomplishes its core goal of visualizing a product roadmap, but it's hard to collaborate with teams, as not everyone has a paid account, so only one or two people can update the roadmap. Users can't comment and suggest changes similar to its alternatives.
  • The cost can be a little higher for small companies, limiting the use capacity for those who need it and can not afford a tool like this.

Verdict: Rapidr is the Best Pendo Alternative

As a product manager, you must decide on a tool to make your product feedback management process a piece of the cake.

Each solution presented here is unique and has a different feature set, which caters to varying use cases that you can't go wrong with as a modern and affordable alternative to Pendo.

We recommend Rapidr as the preferred Pendo alternative, which comes with a modern design, tightly nit feature set, clean user experience, and reasonable pricing plans. In addition, Rapidr offers a free 14-day trial. Sign up here.


1. What are the top Pendo alternatives for product feedback management?

Top Pendo Alternatives and Competitors for product managers are Rapidr, Qualtrics, AskNicely, Gainsight CS, Asana, GetFeedback, WalkMe, and ProductPlan.

2. Who is the #1 Pendo alternative?

Rapidr is the #1 Pendo alternative, which comes with a modern design, tightly nit feature set, clean user experience, and reasonable plans starting at $49/mo.

3. How does Pendo compare to Rapidr?

Rapidr is a modern and dedicated solution for customer feedback management tools that help product managers complete the user feedback lifecycle compared to Pendo. This complex product analytics tool is not dedicated to customer feedback.

Rapidr is an end-to-end feedback solution, so you don't have to glue multiple apps together. You get feedback collection, roadmapping, and release notes software with it. Get started now.

Top 8 Pendo Alternatives & Competitors For Feedback Management
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